Communication- and media strategy

As a brand, you need to use the right means to reach your target audience. This requires knowledge of both the possible means and the target group. Tailored to your specific objective, we help you build an effective communication strategy that responds to the needs and emotions of your target group. 

Why a communication and media strategy?

A communication and media strategy gives you the framework to create content that achieves your objective. In this strategy, you lay down which message you want to convey using which means. 

• Determine your objective and message: where are you now and where do you want to go? Depending on your objective, we determine your message in which we select and highlight the most important qualities (USPs) of your brand.
• Defining your target group: Who are the people you want to reach and what’s on their minds? With that information, you can choose the right resources. 
• Consistency for content strategy: A communication and media strategy gives grip, peace of mind and consistency for your content strategy. 

What is your objective?

A primary objective creates direction and provides a concrete route to success. Where do you want to go?

• More awareness: More positive visibility and familiarity for a product or service.
• Accelerated preference among your target audience: Increased credibility and preference over your competition.
• Stimulate behaviour: Stimulate change in (buying) behaviour among the people you reach.

This is how we work

From four different specialisms, we offer a blueprint for achieving your objective. We use it to set strategic direction for your marketing mix, from concept to channel optimisation.