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het resultaat

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de uitdaging

\n

Loods 5 vroeg ons om de klantreis van zowel consumenten als deelnemers in kaart te brengen. Waar lopen ze tegenaan, en hoe kunnen we hun ervaring – online én in de winkels – nog beter maken?

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de aanpak

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Om de klantreis écht te begrijpen, organiseerden we twee journey-mapping workshops met medewerkers van Loods 5 en externe deelnemers. Daarnaast interviewden we klanten en medewerkers op locatie en testten we het bestelproces van de webshop.

\n

Door al deze inzichten te bundelen, konden we Loods 5 voorzien van een helder verbeterplan. Geen theoretisch rapport, maar concrete acties waarmee zowel Loods 5 zelf als ons team bij de bouw van de nieuwe website direct aan de slag kon.

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hier zijn we trots op

\n

Dit project was geen simpele uitdaging. We moesten rekening houden met technische en logistieke beperkingen, maar daagden Loods 5 ook uit om waar mogelijk nieuwe oplossingen te omarmen. Dankzij nauwe samenwerking en regelmatige afstemming ontstond een gedetailleerd én praktisch optimalisatieplan, waarmee Loods 5 kan doorgroeien en klaar is voor de volgende fase.   

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