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\nDe Dreef wilde niet alleen bestaande klanten bedienen, maar vooral ook nieuwe aanvragen genereren. De zakelijke mogelijkheden werden op de oude site nauwelijks gevonden, waardoor veel potentiële klanten afhaakten. Daarnaast moest het aanbod op een aantrekkelijke en overzichtelijke manier gepresenteerd worden, zodat bezoekers in één oogopslag begrijpen welke cateringopties er zijn. En dat alles in een gebruiksvriendelijk jasje, zodat het team van De Dreef de site eenvoudig zelf kan beheren.
","module_id":1155639},"child_css":{},"css":{},"id":"Text_1","label":null,"module_id":1155639,"name":"Text_1","order":19,"smart_type":null,"styles":{},"type":"module"},"Text_2":{"body":{"html":"de aanpak
\nWe hebben kritisch gekeken naar de structuur van de website en strakke UX-keuzes gemaakt. In plaats van het wiel opnieuw uit te vinden, richtten we ons op een heldere navigatie en een doordachte presentatie van zowel B2B als B2C mogelijkheden. Zo werd het zakelijke aanbod prominenter in beeld gebracht, zonder dat het ten koste ging van de particuliere bezoekers. Daarnaast hebben we geïnvesteerd in een smaakvolle en unieke art direction, die niet alleen aantrekkelijk oogt, maar ook eenvoudig te beheren is.
","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":32,"smart_type":null,"styles":{},"type":"module"},"Text_3":{"body":{"html":"hier zijn we trots op
\nIn korte tijd bouwden we een website die goed werkt op alle schermgroottes, zonder overbodige toeters en bellen. Het resultaat? Een tevreden klant, overtroffen doelstellingen en een website die eindelijk doet wat hij moet doen: aanvragen genereren.
\nTijd voor een oplossing die wél werkt – een website die zowel particuliere als zakelijke klanten moeiteloos naar de juiste cateringopties leidt.
","module_id":1155639},"child_css":{},"css":{},"id":"Text_3","label":null,"module_id":1155639,"name":"Text_3","order":34,"smart_type":null,"styles":{},"type":"module"},"show_stats_4":{"body":{"value":false},"child_css":{},"css":{},"id":"show_stats_4","name":"show_stats_4","order":11,"smart_type":null,"styles":{},"type":"boolean"},"show_testimonials":{"body":{"value":false},"child_css":{},"css":{},"id":"show_testimonials","name":"show_testimonials","order":15,"smart_type":null,"styles":{},"type":"boolean"}}}!Hoe de juiste UX leidt tot veel meer conversies
Cateringbedrijf De Dreef
Cateringbedrijf De Dreef heeft een trouwe klantenkring, maar de oude website wist nauwelijks nieuwe klanten aan te trekken. Het aanbod was niet duidelijk, de zakelijke mogelijkheden bleven onderbelicht en er was te weinig beeldmateriaal om bezoekers te overtuigen. Tijd voor een oplossing die wél werkt – een website die zowel particuliere als zakelijke klanten moeiteloos naar de juiste cateringopties leidt.
de uitaging
De Dreef wilde niet alleen bestaande klanten bedienen, maar vooral ook nieuwe aanvragen genereren. De zakelijke mogelijkheden werden op de oude site nauwelijks gevonden, waardoor veel potentiële klanten afhaakten. Daarnaast moest het aanbod op een aantrekkelijke en overzichtelijke manier gepresenteerd worden, zodat bezoekers in één oogopslag begrijpen welke cateringopties er zijn. En dat alles in een gebruiksvriendelijk jasje, zodat het team van De Dreef de site eenvoudig zelf kan beheren.

het resultaat
de website levert nu méér business op dan verwacht.
doordat B2B-opties beter zichtbaar zijn.
met een intuïtief CMS.

Aanduiding dat Catering De Dreef meer verzorgt dan alleen eten
de aanpak
We hebben kritisch gekeken naar de structuur van de website en strakke UX-keuzes gemaakt. In plaats van het wiel opnieuw uit te vinden, richtten we ons op een heldere navigatie en een doordachte presentatie van zowel B2B als B2C mogelijkheden. Zo werd het zakelijke aanbod prominenter in beeld gebracht, zonder dat het ten koste ging van de particuliere bezoekers. Daarnaast hebben we geïnvesteerd in een smaakvolle en unieke art direction, die niet alleen aantrekkelijk oogt, maar ook eenvoudig te beheren is.
hier zijn we trots op
In korte tijd bouwden we een website die goed werkt op alle schermgroottes, zonder overbodige toeters en bellen. Het resultaat? Een tevreden klant, overtroffen doelstellingen en een website die eindelijk doet wat hij moet doen: aanvragen genereren.
Tijd voor een oplossing die wél werkt – een website die zowel particuliere als zakelijke klanten moeiteloos naar de juiste cateringopties leidt.


Ook behoefte aan UX Design & Advies?





