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het resultaat

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de uitdaging

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Met enige vergrijzing in de doelgroep, zoekt Okhuysen naar een jongere doelgroep die interesse heeft in wijn, maar minder kennis heeft over wat een specifieke wijn nu zo bijzonder maakt. Daarnaast mag er wel wat meer omzet uit de webshop komen, zowel van consumenten als zakelijke klanten.

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de aanpak

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Om de ‘stem’ van Okhuysen herkenbaar en authentiek te maken, creëren we concepten die bezoekers meenemen in de wereld van Okhuysen. We betrekken hen, maken ze onderdeel van het verhaal en bouwen aan een sterke band. Hierbij gebruiken we onze up-to-date kennis van e-commerce en de markt, en zetten we slimme neuromarketingtechnieken in om écht impact te maken.

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hier zijn we trots op

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De website wordt geprezen om zijn toegankelijkheid én de geslaagde balans tussen verschillende doelgroepen. Dankzij een gezonde, bloeiende business kunnen we blijven werken aan klantgerichte innovaties. Denk aan online trainingen, advies met AI, een spaarprogramma, persoonlijke wijnopslag en meer.

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