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\nBauWatch had de ambitie om ilips internationaal op de kaart te zetten, maar daarvoor moest er een sterke merkidentiteit ontwikkeld worden om de unieke kenmerken van het platform effectief te communiceren met de doelgroep.
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\nWat maakt Ilips uniek en waarom zouden bedrijven het moeten omarmen? Die vragen waren het uitgangspunt. Met de inzichten die we opdeden, ontwikkelden we een merkstrategie die naadloos aansloot bij de doelgroep. Dit werd vervolgens de fundering voor een rebranding, een nieuwe website en een 3D-animatie die laat zien wat ilips in de praktijk betekent. Zo kreeg het merk niet alleen een gezicht, maar ook een verhaal dat blijft hangen.
","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":32,"smart_type":null,"styles":{},"type":"module"},"Text_3":{"body":{"html":"hier zijn we trots op
\nVan strategie tot creatie, van merkverhaal tot animatie – dit project had alles in zich. BauWatch hoefde eigenlijk nergens meer over na te denken, want wij regelden alles onder één dak. Ilips staat nu als een huis en is klaar voor de volgende stap. Het is fijn om een klant op alle gebieden echt te ontzorgen.
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Een vernieuwde marktstrategie voor een bestaand platform
BauWatch
Ilips, het plansysteem van BauWatch, helpt om logistieke processen op complexe bouwplaatsen te coördineren. Een groot succes dat de logistiek voor hun klanten een stuk eenvoudiger maakt. Nu werd het tijd voor de volgende stap.
de uitdaging
BauWatch had de ambitie om ilips internationaal op de kaart te zetten, maar daarvoor moest er een sterke merkidentiteit ontwikkeld worden om de unieke kenmerken van het platform effectief te communiceren met de doelgroep.
Een sterke merkidentiteit creeren die internationaal resoneert.
het resultaat
Een sterke merkidentiteit die ilips onderscheidt in de markt.
Een overtuigend merkverhaal dat de boodschap helder en impactvol maakt.
Een visuele identiteit die perfect aansluit bij de propositie.
de aanpak
Wat maakt Ilips uniek en waarom zouden bedrijven het moeten omarmen? Die vragen waren het uitgangspunt. Met de inzichten die we opdeden, ontwikkelden we een merkstrategie die naadloos aansloot bij de doelgroep. Dit werd vervolgens de fundering voor een rebranding, een nieuwe website en een 3D-animatie die laat zien wat ilips in de praktijk betekent. Zo kreeg het merk niet alleen een gezicht, maar ook een verhaal dat blijft hangen.
hier zijn we trots op
Van strategie tot creatie, van merkverhaal tot animatie – dit project had alles in zich. BauWatch hoefde eigenlijk nergens meer over na te denken, want wij regelden alles onder één dak. Ilips staat nu als een huis en is klaar voor de volgende stap. Het is fijn om een klant op alle gebieden echt te ontzorgen.
Door frisse rebranding heeft het platform een duidelijke plek in de markt gekregen.
Ook behoefte aan merkstrategie?
