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het resultaat
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de uitdaging
\n
CoinMart had tot nu toe weinig geïnvesteerd in merkbekendheid, maar wist: als we mee willen spelen, moeten we nu een statement maken. Aan ons de taak om het platform een gezicht te geven en in 2024 écht op de radar te zetten.
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de aanpak
\n
We doken eerst in de doelgroep en brachten twee kernprofielen scherp in beeld: de newbies, die hun eerste stappen zetten in crypto, en de pioneers, die altijd op zoek zijn naar de volgende grote kans. Wat drijft hen? Waar haken ze op aan? En waarom zouden ze voor CoinMart kiezen?
\n
Met die inzichten scherpten we de waardepropositie en de key message aan. Het resultaat? Een opvallende awareness-campagne op alle fronten: van digital out of home en billboarding tot radio, online en social media.
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hier zijn we trots op
\n
“The sweet taste of crypto” werd niet zomaar een slogan, maar een creatieve campagne die perfect aansloot bij de doelgroep. En belangrijker nog: de cijfers spreken voor zich. CoinMart is niet langer een naam in de marge, maar een speler waar je rekening mee houdt.
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