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\nWe begonnen met een volledige analyse van de bestaande communicatie, zowel online als offline. Daarna spraken we met customer service om hun ervaringen en inzichten te verzamelen. Aanvullend hierop voerden we een grootschalige enquête uit onder donateurs én niet-donateurs, om te achterhalen wie ze zijn en hoe ze het liefst met het fonds in contact staan. Op basis van deze informatie maakten wij primaire klantprofielen waarin de gewenste interacties met ParkinsonFonds duidelijk worden verwoord en onderbouwd.
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\nDe samenwerking met ParkinsonFonds verliep soepel en constructief. Dankzij een grondige aanpak en betrokkenheid van diverse stakeholders leverden we een concreet en werkbaar plan op. Geen dikke rapporten die in een la belanden, maar een bruikbaar én haalbaar adviesrapport en implementatieplan die direct toepasbaar zijn in de praktijk en bijdragen aan de missie van het fonds.
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Maak kennis met je nieuwe donateurs
ParkinsonFonds
Het werk van Stichting ParkinsonFonds is tweeledig: ze financieren belangrijk onderzoek van vooraanstaande medici en wetenschappers en ze bieden voorlichting over de ziekte van Parkinson via onder andere nieuwsbrieven, informatie op de website, mailings en brochures.
de uitdaging
Hun vraag aan Endeavour was ook tweeledig. Ten eerste: wie zijn de huidige donateurs, waarom doneren zij en welke informatie willen zij ontvangen om betrokken te blijven bij het fonds? En ten tweede: wie zijn potentiële donateurs en hoe kunnen we hen het best bereiken?
Door te weten wie je raakt, kun je écht impact maken met je communicatie.
het resultaat
Duidelijke klantprofielen van huidige en potentiële donateurs.
Een visuele donateursreis, inzichtelijk gemaakt met alle belangrijke contactmomenten.
Een strategisch adviesrapport, vol concrete optimalisaties en verbeterpunten.
de aanpak
We begonnen met een volledige analyse van de bestaande communicatie, zowel online als offline. Daarna spraken we met customer service om hun ervaringen en inzichten te verzamelen. Aanvullend hierop voerden we een grootschalige enquête uit onder donateurs én niet-donateurs, om te achterhalen wie ze zijn en hoe ze het liefst met het fonds in contact staan. Op basis van deze informatie maakten wij primaire klantprofielen waarin de gewenste interacties met ParkinsonFonds duidelijk worden verwoord en onderbouwd.
hier zijn we trots op
De samenwerking met ParkinsonFonds verliep soepel en constructief. Dankzij een grondige aanpak en betrokkenheid van diverse stakeholders leverden we een concreet en werkbaar plan op. Geen dikke rapporten die in een la belanden, maar een bruikbaar én haalbaar adviesrapport en implementatieplan die direct toepasbaar zijn in de praktijk en bijdragen aan de missie van het fonds.
Een direct toepasbaar implementatieplan.
Ook behoefte aan customer experience strategie?
