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Het resultaat
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De uitdaging
\n
De bestaande webshop was technisch verouderd en bood te weinig ruimte om het karakter van Loods 5 echt tot leven te brengen. Het 'lekker shoppen'-gevoel dat je ervaart in de winkels, was online ver te zoeken. Daarnaast kon de redactie nauwelijks hun inspirerende content kwijt, omdat de navigatie te complex was.
\n
Aan ons de taak om Loods 5 te verhuizen naar een nieuw e-commerceplatform dat stabiel, gebruiksvriendelijk en toekomstbestendig is, én het karakter van de fysieke winkels digitaal weet te vangen. Een webshop waar bezoekers niet alleen producten kopen, maar zich laten verrassen, inspireren en heerlijk in verdwalen.
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Onze aanpak
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We doken diep in de wereld van Loods 5 en haar klanten. We combineerden inzichten uit klantonderzoek, redactionele input, gebruiksstatistieken uit Google Analytics en onze eigen e-commercekennis met inspiratie uit de markt. Zo ontstond een solide basis voor de nieuwe site: eentje die even goed scoort op klantervaring, conversie én contentbeheer. Het resultaat is een platform dat niet alleen technisch beter presteert, maar ook trouw blijft aan het merkgevoel: verrassend, inspirerend en een tikkeltje eigenzinnig.
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Waar we trots op zijn
\n
De beleving van 'winkelen in de loods' is nu online verkrijgbaar. Zelfs op je telefoon voelt het alsof je door de gangpaden van Loods 5 loopt. Geen perfect grid van producten, maar een dynamische ervaring waarin je kunt blijven dwalen en ontdekken.
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