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Zo wordt een filmuitje een stuk makkelijker
Vue Cinemas
Voor Vue Cinemas bouwen we al jaren met succes aan een compleet platform: van website en app tot narrowcasting-schermen en dashboards. UX-onderzoek en -design staan hierbij centraal om alles soepel en gebruiksvriendelijk te houden.
de uitdaging
De UX-puzzel is om een uitgebreid platform zo simpel en logisch mogelijk te maken voor gebruikers. De functionaliteit en spelregels moeten helder zijn, de conversie sky-high, de techniek behapbaar én onnodige vragen aan de klantenservice zoveel mogelijk voorkomen. Een flinke uitdaging, maar wel eentje waar we van houden.
Alles moet naadloos samenwerken; het is één online ervaring.
het resultaat
+40%
Aankopen in de app
Minder clicks
Consistent platform
Meer conversies
de aanpak
Om topresultaten te bereiken, zetten we een mix van UX-methodes in. We testen met echte gebruikers, duiken in Google Analytics, luisteren naar feedback van de klantenservice en houden rekening met de belangen van alle afdelingen. Op basis van bewezen best practices voegen we daar onze eigen UX-magie aan toe. Risicovolle wijzigingen? Die testen we altijd grondig met A/B-tests.
hier zijn we trots op
De positieve feedback van gebruikers geeft ons elke keer een boost. En we blijven de verwachtingen overtreffen, zoals een hogere conversie in Nederland dan het gemiddelde voor Vue Cinemas. Al ruim 10 jaar werken we met trots aan dit succesvolle platform.
Een conversie die in Nederland hoger is dan het gemiddelde voor Vue Cinemas.
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