Communication- and media strategy

Choose the right tools to reach your target audience with

online marketeer

As a brand, you need to use the right means to reach your target audience. This requires knowledge of both the possible means and the target group. Tailored to your specific objective, we help you build an effective communication strategy that responds to the needs and emotions of your target group. 

Why a communication and media strategy?

A communication and media strategy gives you the framework to create content that achieves your objective. In this strategy, you lay down which message you want to convey using which means. 

  • Determine your objective and message: where are you now and where do you want to go? Depending on your objective, we determine your message in which we select and highlight the most important qualities (USPs) of your brand.
  • Defining your target group: Who are the people you want to reach and what’s on their minds? With that information, you can choose the right resources. 
  • Consistency for content strategy: A communication and media strategy gives grip, peace of mind and consistency for your content strategy. 

What is your objective?

A primary objective creates direction and provides a concrete route to success. Where do you want to go?

  • More awareness: More positive visibility and familiarity for a product or service.
  • Accelerated preference among your target audience: Increased credibility and preference over your competition.
  • Stimulate behaviour: Stimulate change in (buying) behaviour among the people you reach.

This is how we work

From four different specialisms, we offer a blueprint for achieving your objective. We use it to set strategic direction for your marketing mix, from concept to channel optimisation. 

Influencer & social

Use the influence of influencers with a dedicated social following to reach your target audience. In addition, use social media platforms to reach, inspire or activate your target audience.



Our starting point is digital but we complement this with traditional media to reach audiences offline as well, create brand credibility and build trust.

Play Video


Create and share relevant articles, videos, podcasts, blogs and other content to attract, engage and retain an audience. 


From communication and media strategy to customer relationship

On average, you need seven to ten contact moments to build customer loyalty. We help you with a communication and media strategy to get your message across in those contact moments and build a lasting relationship with your target group.

Related cases

Experience it for yourself

You may ask us anything

Or just stop by to say hi. We are thrilled to think about your challenges.

Contact us
Jeroen Rutte contact
+31 (0)23 727 1077 09:00 - 17:00
Gonnetstraat 32 2011 KA Haarlem

Let us contact you

We build


We build websites, apps or e-commerce platforms designed to trigger your target audience, represent your brand and achieve your goals.
We create


Content is the translation of your brand into images and text. Stay in touch with your target audience through video, copy, social media and influencers.
We spark


Create a plan for measurable growth and find out what you actually earn from your marketing efforts like ads, data, email and so much more.
We provide


Get your team supported by the new generation of marketers, who match your organisation and challenge you with fresh eyes and their personal expertises and skills.

We shape 

Digital Strategy

Achieve goals by positioning your brand smartly.
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