Programmatic buying

The perfect impression for your campaign

When you run an online campaign, you purchase advertising space from various parties, such as Google or Facebook. People then see your ad and can interact with it. Seeing your ad is an impression. But whether your ad is relevant for the viewer, is decisive for the result of your campaign.

Automatically in the right place

With programmatic buying, you can buy ad space automatically. Based on the results, your system learns to look for better and better impressions, thus increasing conversion. To set up and monitor such a campaign, you need to know how to properly instruct the algorithm and use the data to see if your investment is paying off. This way, you can run a campaign that not only knows better which impressions match your message, but can also generate more precise conversions. In addition, programmatic buying gives you brand safety, because you know exactly where your ad will be shown. This way you know for sure that you're not shown on websites that don't match your brand.

How do I spend my marketing budget optimally?

By organising your campaigns in a measurable way, you can see where you can best put your marketing budget.

Data intelligence

Using algorithms, a marketing system learns continuously from campaign data and optimises the displays that are still being shown. This increases conversion and enables you to get the most out of your marketing budget.

Digital advertising

Digital campaigning can be done through all kinds of channels, from banners on news sites to social media ads. By thinking carefully about the right channel and presenting the message well, you can reach and activate your target group.

Growth strategy

Every company wants to grow. But how you want to grow determines whether or not you can achieve your objectives and ambitions. With a growth strategy you map out where you want to take your company and work out the most efficient way to get there.

Martijn Berns

Managing Director Growth & Partner

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