How performance branding boosts your brand awareness

More and more budget is being allocated to targeted performance marketing: anything to get consumers deeper into the funnel. But how do you get them there in the first place? We're talking brand awareness! You have to start somewhere in facilitating a purchase. Performance branding is the way to go. Read here the why, how and what of performance branding.

Meet Customer Data Platform Squeezely

On the software front, a dream came true: with a Customer Data Platform (CDP), such as Squeezely, you can get a handle on the entire customer journey and personalize it in real time. A CDP helps companies embrace personalization like a second skin. And the best part is: this advanced software solution integrates seamlessly with your other systems.

Everything you need to know about Customer Data Platforms as a B2B marketer

In B2C marketing, Customer Data Platforms (CDP) have become an integral part of the MarTech landscape. Traditionally, B2B organizations have been a bit more reluctant to embrace new marketing technologies. That's why in this article we share everything you need to know as a B2B marketer to determine if a CDP will add value for your organization.

Online marketing vs. content marketing: what's the difference?

Despite the fact that we have been working with them for years, the services 'online marketing' and 'content marketing' are still regularly confused. In this blog, we explain what the difference is, but also why they go well together.

Marketing automation with Cialdini's 7 principles of influence

No marketing specialty is as hot as marketing automation and no influence principle as well-known as Cialdini. What happens when you combine the two and deploy them for your customers?

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