Conversion Rate Optimization

Higher sales, with equal costs

CRO is essential

At Endeavour we make data-driven decisions. If we implement changes in the website, we measure the consequences immediately by means of A/B testing. Whether it concerns the technique, a textual or visual aspect. Data intelligence then gives us the valuable insights of what works and what does not work. We use CRO to find out how your brand can best respond to the needs of website visitors. By removing barriers in the Think Phase and Do Phase of the Customer Journey, you generate more leads or purchases. Your costs remain the same while your sales increase.

The road to an optimally converting website

Conversion Rate Optimization ensures that your website makes more money with the same number of visitors. Fixed components of CRO are:

Data analysis. What does current visitor behavior tell us and where are quick wins?
UX audit. We think from your visitor's needs and create a user-friendly experience that converts.
Content audit. Is your content driving conversion? Our content specialists make optimization changes in copy, visuals and technology.
A/B testing. A different color button or a piece of micro copy can be the difference between a purchase or not. Through A/B testing, we optimize the path to conversion.
Rapportage. We rapporteren resultaten per optimalisatie en bouwen stapsgewijs aan een website dat geldt oplevert.

More leads and more revenue

An optimized website, generates more leads and and more sales. And there is almost always profit to be made. In the Endeavour CRO program, we regularly see conversion increases of up to 150% with our clients. And that while the number of visitors and the media costs remain the same.

Does your conversion ratio improve? Then it comes full circle. This also has a positive impact on all your other channels, since your campaigns also convert better as a result. All traffic will benefit from the nice user experience of your website, resulting in more conversions within your social or Google campaigns. The cost of your campaigns remains the same, while the return increases. A win-win!

How we achieve that

Depending on whether you are already working with CRO or just around the corner, we create a roadmap. From the basics, we work in the following phases:

Research phase. We determine the bottlenecks on your website through User tests and data intelligence. Where do your visitors get stuck and more importantly, where do they drop out?
Hypothesis and implementation. We don't shoot in the wild, we hypothesize and then implement changes.
Analysis & reporting. Which variant yields the most leads or sales? A/B testing and User testing give us the data we need to make the right decision.

Start using CRO today

Getting started with CRO is a no-brainer. With CRO, you simply make your Web site more relevant to your visitors. You achieve more revenue while keeping your costs the same. Your website guarantees a positive cash flow with high revenues.