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Daarnaast zocht PinkWeb een platform dat niet alleen gebruiksvriendelijk was, maar ook kon meegroeien met hun ambities. Het moest de versnipperde tech stack vervangen en de samenwerking tussen marketing en sales verbeteren.
de aanpak
\nIn strategische workshops brachten we samen met PinkWeb de volledige marketing- en salesfunnel in kaart. We bepaalden via welke kanalen leads binnenkomen, wie verantwoordelijk is voor welke stap en hoe de opvolging optimaal kan worden ingericht.
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hier zijn we trots op
\nDankzij de overstap naar HubSpot werkt PinkWeb nu efficiënter, met betere samenwerking tussen marketing en sales en meer inzicht in hun data. Met één geïntegreerd platform en een gestroomlijnd proces zijn ze klaar om verder te groeien.
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Hubspot: de brug tussen sales en marketing
PinkWeb
PinkWeb heeft het grootste marktaandeel in de SaaS-industrie voor accountancy, maar liep tegen een uitdaging aan: hun klantdata was versnipperd over meerdere systemen. Dit zorgde voor inefficiënte processen, gebrekkige samenwerking tussen marketing en sales en gemiste verkoopkansen. Tijd voor verandering.
de uitdaging
PinkWeb gebruikte verschillende tools voor leadbeheer, marketingcampagnes en klantopvolging. Hierdoor werkten commerciële teams met verschillende data, waardoor leads niet altijd tijdig werden opgevolgd en de ROI van campagnes moeilijk te meten was.
Daarnaast zocht PinkWeb een platform dat niet alleen gebruiksvriendelijk was, maar ook kon meegroeien met hun ambities. Het moest de versnipperde tech stack vervangen en de samenwerking tussen marketing en sales verbeteren.
Van versnipperde data naar een gestroomlijnd marketing- en salesproces.
.jpg?width=1416&height=626&name=Image%20(4).jpg)
het resultaat
Eén systeem voor marketing en sales
Alle klantdata en processen zijn nu gecentraliseerd in HubSpot, wat zorgt voor meer overzicht en efficiëntere samenwerking.
Betere leadopvolging
Dankzij een gestroomlijnd proces worden leads sneller opgevolgd en beter door de salesfunnel begeleid.
Meer inzicht in campagnes
Marketingresultaten en ROI zijn nu helder meetbaar, waardoor campagnes effectiever kunnen worden bijgestuurd.
Optimale adoptie door teams
Met trainingen en doorlopende ondersteuning haalt PinkWeb het maximale uit HubSpot.
.jpg?width=1416&height=764&name=Image%20(5).jpg)
de aanpak
In strategische workshops brachten we samen met PinkWeb de volledige marketing- en salesfunnel in kaart. We bepaalden via welke kanalen leads binnenkomen, wie verantwoordelijk is voor welke stap en hoe de opvolging optimaal kan worden ingericht.
PinkWeb’s data kwam uit verschillende systemen en moest ontdubbeld en gestructureerd worden. We werkten in stappen: eerst bedrijven, dan contacten, vervolgens deals – allemaal zorgvuldig gekoppeld voor een logisch en bruikbaar CRM. Daarnaast dachten we mee over hoe deze data het beste ingezet kon worden voor marketing- en salescampagnes.
hier zijn we trots op
Dankzij de overstap naar HubSpot werkt PinkWeb nu efficiënter, met betere samenwerking tussen marketing en sales en meer inzicht in hun data. Met één geïntegreerd platform en een gestroomlijnd proces zijn ze klaar om verder te groeien.
PinkWeb werkt efficiënter, met betere samenwerking en meer inzicht.
Ook behoefte aan CRM automation?
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