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Expatfile & Endeavour

\n

Om te achterhalen wat voor vlees we in de kuip hadden, deden we eerst een grondige audit van het account. De audit zorgde voor gedetailleerde inzichten en praktische oplossingen die konden gaan dienen als motor voor groei. Dit destilleerden we tot een project met concrete to do’s. Klaar om afgevinkt te worden.

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De uitdaging

\n

Expatfile werkte al met Hubspot als CRM. Ze waren al goed op weg, maar misten nog finesse en haalden niet alles uit hun HubSpot applicatie.  

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De Aanpak

\n

We ontwierpen een op maat gemaakte customer journey om overzicht en structuur te creëren. Elke touchpoint, tot aan de e-mail toe, verwerkten we in de journey. In samenwerking met Expatfile analyseerden we de prestaties van lopende marketingacties en ontdekten we kansen voor verbetering: van flows voor inactieve contacten tot geautomatiseerde retargeting.

\n

We richtten ons op marketingacties die nu ondermaats presteerden, maar cruciaal waren in de journey en snel de conversie konden verhogen. Bijvoorbeeld door drop-off-e-mails dichter bij het betalingsmoment te plaatsen of de timing van de welkomstmail te optimaliseren om abonnees vast te houden. Door A/B-tests in e-mails uit te voeren, realiseerden we verbeteringen op basis van data.

\n

 

\n

Every day 1% better

\n

Veel organisaties weten dat hun e-mailmarketing beter kan, maar een startpunt vinden blijft giswerk. De uitgewerkte blueprint bood Expatfile houvast om te bepalen welke campagnes wanneer nodig waren voor een succesvolle uitrol.

\n

Met duizenden gebruikers wereldwijd telt elke procent retentie en conversie mee.

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Every day 1% better

\n

De meeste organisaties weten dat de e-mailmarketing beter kan, maar waar ze moeten starten is vaak een gok. Onze uitgewerkte blueprint voor Expatfile gaf houvast voor welke campagnes wanneer nodig zijn voor een succesvolle uitrol.

\n

Expatfile heeft duizenden gebruikers over de hele wereld dus iedere procent in retentie en conversie telt.

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