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het resultaat

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de uitdaging

\n

De doelgroep was letterlijk heel Nederland. Gemiddeld hebben huishoudens 107 batterijen in huis – een enorme kans om impact te maken. Maar niet elke gemeente zamelde evenveel in. Uit data van Stibat bleek dat bepaalde regio’s achterliepen. Aan ons de taak deze gebieden te activeren én de inleverpunten beter vindbaar te maken.

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de aanpak

\n

We combineerden programmatic advertising met strategische mediaplatforms, waardoor Stibat precies de juiste doelgroep bereikte. Via slimme advertentieplaatsing op populaire websites en targeting van relevante doelgroepen, zorgden we ervoor dat de boodschap op het perfecte moment zichtbaar was.

\n

\n
• Gerichte advertenties per regio, gebaseerd op inzamelgedrag per gemeente.
\n
• In-market targeting via DPG Media, gericht op consumenten die boodschappen doen of elektronicawinkels bezoeken – hét moment om oude batterijen mee te nemen.
\n
• Grote zichtbaarheid op nieuwsplatforms als NU.nl en AD, om een breed publiek te bereiken.
\n
• Gebruik van Rich Media-formats zoals APTO en Interscroller-advertenties, die de aandacht trekken zonder opdringerig te zijn.
\n

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hier zijn we trots op

\n

We zijn trots op het resultaat. Dit betekent niet alleen dat de campagne succesvol was, maar ook dat we daadwerkelijk gedragsverandering hebben weten te bewerkstelligen. Want uiteindelijk gaat het niet alleen om cijfers, maar om een campagne die bijdraagt aan een duurzamer Nederland.

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