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het resultaat

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de uitdaging

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Het versnipperde datasysteem van Studio Piet Boon zorgde voor tijdrovende rapportages en beperkte inzichten in de customer journey. Omdat klantgegevens over meerdere systemen verdeeld waren, was het lastig om cross- en upsell-kansen te signaleren. Daarnaast werkten verschillende divisies met eigen processen, waardoor er geen eenduidige manier was om data te verzamelen en te analyseren.

\n

Ook was er een kloof tussen sales en marketing, wat ervoor zorgde dat leads niet optimaal werden opgevolgd en attributie moeilijk werd. Studio Piet Boon wilde niet alleen een geïntegreerd systeem, maar ook een werkwijze waarmee ze hun marketing- en sales-inspanningen efficiënter konden inrichten.

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de aanpak

\n

We begonnen met een dataschoningstraject, zodat alle klantgegevens opgeschoond en centraal beschikbaar waren in HubSpot. Hierdoor kan Studio Piet Boon nu eenvoudig klantprofielen opstellen en strategische keuzes maken op basis van betrouwbare data.

\n

Met automatische dashboards werd rapporteren een stuk efficiënter. In plaats van losse lijsten en handmatige updates, biedt HubSpot nu real-time inzicht in contacten, deals en vastgoedprojecten.

\n

Daarnaast implementeerden we een meeting scheduler om het plannen van afspraken in de Flagship Stores te stroomlijnen en marketing automation om relevante content automatisch naar de juiste doelgroep te sturen. Dit bespaart tijd en zorgt voor consistente communicatie.

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hier zijn we trots op

\n

Dankzij de overstap naar HubSpot heeft Studio Piet Boon nu een stevige basis voor verdere groei. Klantdata is gecentraliseerd, rapportages zijn sneller en marketing- en salesprocessen lopen naadloos in elkaar over. Teams beschikken over rijke data om campagnes te verfijnen en commerciële kansen te benutten. Dit maakt het niet alleen makkelijker om aankoopgedrag te analyseren, maar ook om gerichte cross-sell mogelijkheden te ontdekken. 

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