The video specialists at Suepar are still there, the agency is now called Endeavour.
With the creation of YouTube, video quickly became a medium that almost anyone could use, edit and share. This however, does not mean that every video is a good video. For that you still need experienced specialists and those specialists can be found at Suepar.
The company came into being when Neville Arents and Berrit Blok met while studying Media Entertainment. In a short time, they became inseparable partners and friends. Their talent for video was already noticed during their studies. Not only by the school (which even gave them an award for it), but also by people in their network. The demand for videos eventually became so great that Berrit and Neville decided to set up a company in 2011, before they had even finished their studies. A smart move, because the company, which was originally from Amsterdam, grew quickly and is still growing.
Together with Endeavour Group
In 2018, the duo was looking for new challenges and inspiration. They found this at Endeavour Group and therefore joined in the same year. From 2022, Suepar will continue with the other former units of the Endeavour Group under the name Endeavour.
Within the Endeavour Content pillar, the former Suepar team makes an important contribution to the creation of impressive visual content. The fact that they can work together with specialists in other content areas such as copy, design and influencer marketing specialists, makes it even more fun according to Berrit: “We are seen a bit as the gangsters of Endeavour. The Amsterdammers who take it all a bit rougher. However, we have also learned to work from a brand story more often and to shoot much more focused images.”
Having already delivered several great productions for brands such as HiPRO (of Danone) and Aalbers, the video team is ready for the future. Berrit says: “Our aim is to make maximum use of the possibilities offered by Endeavour for productions that are not only creative and a bit cheeky, but also contain a message. That touch people and make them think.”