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HET RESULTAAT

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DE UITDAGING

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Met een groeiend assortiment en internationale ambities klopte het merk bij ons aan met de vraag hen te helpen met een re-design van de verpakkingen. Niet alleen voor de bestaande producten, maar ook met oog op de toekomst. De bestaande verpakkingen sloten namelijk niet meer aan bij de premiumkwaliteit en de krachtige, holistische visie van het merk. Aan ons de taak om per product een design te ontwikkelen dat direct vertrouwen uitstraalt, de pure kracht van VegaQura voelbaar maakt en tegelijk de herkenbaarheid van het merk versterkt.

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ONZE AANPAK

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We begonnen niet zomaar bij de verpakking, maar bij de basis: het logo. De Q kreeg een hoofdrol als krachtig symbool voor de VegaQura-methode en de belofte van Quality. In het design verwerkten we subtiele referenties naar maagstructuren, omdat dát de kern raakt van wat VegaQura doet. Daarna stelden we een krachtig kleurenpalet samen, met duidelijke categoriekleuren voor Base, Boost en Balance. Voor de USP’s ontwierpen we eigen iconen die direct onderscheid maken. Toen de basis stond, brachten we alles samen: definitieve designs, scherpe teksten en werktekeningen, drukklaar en tot in detail verzorgd.

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HIER ZIJN WE TROTS OP

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Drietalige verpakkingen in een medische context vergen precisie, overzicht en creativiteit. We zijn trots dat we die puzzel hebben opgelost zonder concessies te doen aan design of merkbeleving. Het resultaat is een reeks verpakkingen die professioneel ogen én klaar zijn voor verdere groei.

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