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Meer duidelijkheid bij de medewerkers over de bedrijfspositionering.
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Het resultaat
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\nWalraven wilde hun visie en merkverhaal vertalen naar een corporate video die meer zou zijn dan enkel een informatief stuk. Het moest inspireren, verbinden en de positionering van het bedrijf haarscherp neerzetten. Het merkverhaal “The Value of Smart” gaat over slimme, geïntegreerde oplossingen in de installatiebranche, een visie die zowel strategisch als complex is. De video brengt het 'familiegevoel' en de visie op de toekomst perfect samen.
De aanpak
\nWe gingen niet voor een standaard corporate video, maar voor een merkverhaal dat écht raakt. Het familiegevoel en de internationale kracht van Walraven moesten duidelijk naar voren komen. Daarom kozen we ervoor om de CEO zelf aan het woord te laten, geen mooiere manier om visie en authenticiteit te combineren.
\nDe video draait om Walraven’s vooruitziende blik op de installatiebranche: van leverancier van productsystemen naar producerende partner van geïntegreerde oplossingen. Een ambitieuze shift die vraagt om heldere, maar krachtige communicatie.
\nBij Endeavour nemen we onze PPM’s serieus, zeker als de CEO zelf een duidelijke visie heeft. Het resultaat? Een video die niet alleen de strategische koers van Walraven uitlegt, maar ook inspireert en verbindt.
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Slim, simpel en een goed verhaal
Een familiebedrijf dat uitgroeide tot een wereldwijd actieve organisatie in de installatiebranche. Hun missie is om simpele, maar slimme productsystemen te ontwikkelen. Maar ook intern staat het bedrijf niet stil en bereiden ze zich voor op een duurzame toekomst in ieder opzicht. Aan visie geen gebrek, maar hoe vertaal je een strategisch, internationaal merkverhaal naar een video die meer doet dan informeren.
De uitdaging
Walraven wilde hun visie en merkverhaal vertalen naar een corporate video die meer zou zijn dan enkel een informatief stuk. Het moest inspireren, verbinden en de positionering van het bedrijf haarscherp neerzetten. Het merkverhaal “The Value of Smart” gaat over slimme, geïntegreerde oplossingen in de installatiebranche, een visie die zowel strategisch als complex is. De video brengt het 'familiegevoel' en de visie op de toekomst perfect samen.
De kracht van de video zit in de eenvoud waarmee een complexe strategische route helder wordt uitgelegd.
Het resultaat
Duidelijkheid
Meer duidelijkheid bij de medewerkers over de bedrijfspositionering.
Gevoel
Meer gevoel van verbondenheid onder de medewerkers.
De aanpak
We gingen niet voor een standaard corporate video, maar voor een merkverhaal dat écht raakt. Het familiegevoel en de internationale kracht van Walraven moesten duidelijk naar voren komen. Daarom kozen we ervoor om de CEO zelf aan het woord te laten, geen mooiere manier om visie en authenticiteit te combineren.
De video draait om Walraven’s vooruitziende blik op de installatiebranche: van leverancier van productsystemen naar producerende partner van geïntegreerde oplossingen. Een ambitieuze shift die vraagt om heldere, maar krachtige communicatie.
Bij Endeavour nemen we onze PPM’s serieus, zeker als de CEO zelf een duidelijke visie heeft. Het resultaat? Een video die niet alleen de strategische koers van Walraven uitlegt, maar ook inspireert en verbindt.
Hier zijn we trots op
We zijn er trots op dat we een video hebben gemaakt die verder gaat dan standaard corporate communicatie, een échte merkvideo die raakt, inspireert en het verhaal van Walraven krachtig neerzet.
Een nieuwe richting vraagt om een nieuw verhaal.
Ook behoefte aan video en animatie?
