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Het Resultaat

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De Uitdaging

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Perso klopte bij ons aan met een herkenbaar probleem. Ze wisten dondersgoed waar ze sterk in waren, maar ze kregen dat lastig over de bühne. Ze zochten naar een manier om cliënten aan te trekken die passen bij hun nuchtere visie. Daarbij wilden ze duidelijk maken dat hun aanpak anders is dan het klassieke en strenge diëten. Wij kregen de opdracht om dat unieke verhaal te vertalen naar een merk dat direct de juiste snaar raakt.

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Onze Aanpak

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We begonnen bij de basis door de onderliggende waarden van Perso boven water te halen. Die kernwaarden gaven we vervolgens vorm in een fris logo en een praktische stijlgids.

\n

Daarna doken we in de techniek en zetten we een solide UX-framework neer. Ook zetten we direct een plan op voor het delen van de juiste content. Je wilt bezoekers immers niet vermoeien met eindeloze lappen tekst, maar snel laten zien wat je precies in huis hebt.

\n

Tijdens de uitwerking ging extra veel aandacht naar het formuleren van de veelgestelde vragen. Potentiële cliënten lopen in hun zoektocht vaak tegen dezelfde onzekerheden aan. Door die twijfels in een vroeg stadium uitgebreid en eerlijk te tackelen, haalden we de drempel om contact op te nemen flink omlaag.

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Hier zijn we trots op

\n

Het is ons gelukt om Perso neer te zetten als een sterk merk met een grote persoonlijke geloofwaardigheid. Het is altijd mooi om de sfeer van een bedrijf digitaal tot leven te wekken. Dat we daar zo goed in zijn geslaagd, bewijst de aanwas van nieuwe en passende cliënten.

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