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Resultaten

\n

De cijfers laten zien wat een goed afgestemde internationale paid advertising-aanpak kan opleveren. Het verkeer op de website nam toe, de merkbekendheid groeide in alle drie de landen en binnen no-time kwamen de eerste aanvragen binnen. Nog sneller dan verwacht.

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De uitdaging

\n

No Risk wil uitgroeien tot de grootste evenementenverzekeraar van Europa. En om dat te bereiken, moest de online zichtbaarheid omhoog, de digitale strategie strakker… en de internationale groei een flinke duw krijgen. De basis was er: een sterk merk, een indrukwekkende klantenlijst en bakken ervaring in een nichemarkt. Maar online werd dat nog onvoldoende zichtbaar.
Dus... hoe zet je een specialist die vooral offline bekend is, stevig op de digitale kaart?

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De aanpak

\n

Samen met No Risk begonnen we met het scherp krijgen van de doelen. Daarna doken we in de Nederlandse markt, waar al veel data en ervaring beschikbaar waren. Door nauwkeurig te testen met verschillende campagnes, doelgroepen, invalshoeken en formats, ontstond een heldere richting voor wat werkt en wat niet. Die inzichten vormden de basis voor de stap naar België en Zweden. In plaats van blind kopiëren, pasten we de boodschap telkens aan op het land en de doelgroep. De eerste aanvraag uit Zweden kwam al binnen in de week van de lancering, een mooi signaal dat de strategie goed aansloot.

\n

Het creatieve proces liep parallel aan de performance-aanpak. Dankzij het vertrouwen van No Risk konden we ruimte nemen om te experimenteren: bijvoorbeeld met wisselende visuals, nieuwe invalshoeken, ander taalgebruik. Strategie, SEO en creatie trokken hierbij samen op, waardoor de campagnes stevig stonden én herkenbaar bleven.

\n

Hier zijn we trots op

\n

Wat begon als een test in Nederland, groeide uit tot een internationale groeistrategie. Inmiddels ontvangt No Risk aanvragen uit heel Europa, en die lijn zet zich voort.

\n

De samenwerking met No Risk verliep prettig en snel. Korte lijnen, snelle feedback, en veel wederzijds vertrouwen maakten het mogelijk om tempo te houden; zelfs wanneer we tegen technische hindernissen aanliepen. De meting van conversies was bijvoorbeeld een flinke puzzel door de verschillende domeinen en formulier-servers. Door veelvuldig te testen en bij te sturen is dat proces uiteindelijk helder en betrouwbaar geworden.

\n

 

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Title

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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