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Het Resultaat

\n

 

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De Uitdaging

\n

Migreren zonder zichtbaarheid te verliezen? Dat kan dus echt, zolang je het goed aanpakt.

\n

De oude Loods 5-site was een enorme verzameling categorieën, inspiratiepagina’s en productvarianten. Door de nieuwe opzet veranderden veel URL’s, werden varianten samengevoegd en verhuisde content naar nieuwe plekken. Bij zo’n operatie liggen nogal wat risico’s op de loer: dalende zoekposities, foutieve redirects of pagina’s die ineens nergens meer te vinden zijn. Het doel was dus helder: een veilige overgang waarbij zowel vindbaarheid als gebruikerservaring overeind bleef.

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Onze Aanpak

\n

Om te een goed plan van aanpak te kunnen ontwerpen, maakten we eerst een grondige technische scan van zowel de oude als de nieuwe site. Zo werd duidelijk waar de kansen lagen en welke onderdelen extra aandacht nodig hadden, zoals ondexeerbaarheid en foutmeldingen. Daaruit ontstond een redirectstrategie die de ruggengraat van de migratie vormde. Alle oude URL’s werden verzameld, gekoppeld aan hun nieuwe variant en waar nodig logisch samengevoegd.

\n

Daarna volgde de testfase. Crawls, steekproeven, redirects nalopen: net zo lang totdat alles logisch klopte en zonder haperingen doorlinkte.

\n

Tijdens de livegang zaten we boven op de data en stuurden we direct bij waar nodig. In de dagen erna volgden extra controles om zeker te weten dat de structuur stabiel bleef en zoekmachines de nieuwe situatie moeiteloos oppakten.

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Hier zijn we trots op

\n

De migratie van loods5.nl laat zien hoe je met de juiste voorbereiding, nauwkeurigheid en technische verdieping een risicovolle operatie kunt omzetten in een soepele, gecontroleerde overgang. Voor gebruikers en zoekmachines voelde het alsof de site gewoon doorliep, maar dan sneller, schoner en klaar voor groei.

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