When we think about customer service, we think about picking up the phone and answering emails. Engage goes beyond that. We emphasise this with the pay-off ‘Unlike others’.
Technology, people and data make every customer contact easy, personal and valuable. As a result, customer contact becomes a resource for achieving business goals. Visually, we translate this positioning into conversation dots, which recur in the new logo and can be used independently.
In addition, we put the human side of Engage on full display. The new, unique branding is based on photography starring our own employees. We implemented this branding in a new tone of voice, website and video.
"We really entered into a dialogue with each other to get to where we are now, and I am really pleased with how well Endeavour has come to understand the business of Engage in such a short time."
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