Are you ready for a future without third party cookies?
The end of third party cookies does not mean the end of tracking technology. But online marketers will have to use new and smarter ways to reach their target groups and goals. Consumer centricity is a key word here. The use of first party data is therefore becoming increasingly important. Read here what you need to do today to be ready for the end of third party cookies tomorrow.
E-commerce tactics: personalisation via Customer Data Platforms
Personalization is hot today. And rightly so, because we are all busy and want to see only relevant content that makes us happy. Let this be the very power of a CDP. We would love to tell you more!
How to use Google Smart Shopping the correct way
Google Smart Shopping has been around for a while now and has gone through some changes. Unfortunately, we see that this handy feature of Google Ads is still far too often used incorrectly. With our tips you can get the most out of Smart Shopping. Read more.
Google Tag Manager and gtag.js - this is how you do it!
Can GTM and gtag.js run side by side in harmony without causing duplicate measurements? They certainly can! Read how to set this up correctly in this blog.
Clicks & Bricks: these are the challenges of today and how to overcome them!
With the stormy developments in the Internet in recent years, the number of physical stores (Bricks) has decreased significantly. However, for many customers looking, feeling, smelling or trying on products is still of great importance. Precisely for this reason we see a growth in the number of entrepreneurs who run both a physical store and a web shop. But what challenges does that bring? Which channel do you pay the most attention to? And how do you successfully set up your Clicks & Bricks e-commerce strategy? You can read it all in this blog.
Never let your customers go again with retention marketing
Neglecting retention marketing has big consequences: the customers you have won with a lot of effort, you will lose again in no time. In this blog we explain why retention marketing is so important and how to use it for your business.
Inbound recruitment - the new standard in recruitment
The costs of bringing in talent are rising rapidly, partly due to an increasing dependence on external recruitment agencies. The consequence of filling vacancies too late: inhibition of business results. n this blog you can read how to get your recruitment in order so that attracting staff is no longer the bottleneck to your growth ambitions.
Everything you need to know about Customer Data Platforms as a B2B marketer
In B2C marketing, Customer Data Platforms (CDP) have become an integral part of the MarTech landscape. Traditionally, B2B organizations have been a bit more reluctant to embrace new marketing technologies. That's why in this article we share everything you need to know as a B2B marketer to determine if a CDP will add value for your organization.
How do you find the best e-commerce marketing mix for your webshop?
How do you get more out of your webshop with e-commerce marketing? A question that occupies many a web shop owner and e-commerce manager. As your shop is unique, so is the marketing path you must follow to be successful. That's why this time we have an article about which marketing mix you can use best for your unique webshop. Read more!
5 reasons why you should deploy HubSpot today
Never heard of marketing automation? Shame on you! Maybe you've heard of HubSpot. It's that good. HubSpot is the marketing automation software platform that lets you make sure your organization breathes the inbound marketing philosophy. With a marketing automation platform like hubspot, you automate marketing processes. But it is much more than that.