Thought leadership – who has the time for that?
Insights Overview Category Carlo Hagenaar Thought leadership, also known as B2B influencer marketing, is hot. Companies see it as an approachable way to build their brand with a personal touch. And that often starts with using employees as potential thought leaders (A good choice, but more on that in another blog.) What often goes […]
TikTok: A new stage for B2B companies
Insights Overview Category Barbara Braak Vraag jij je wel eens af waarom jouw trouwe LinkedIn-volgers je dienst of product niet kopen, of zelfs geen contact met je opnemen? Misschien zorgt dat er voor dat je lang nadenkt over een post om hem vervolgens toch de prullenbak in te knallen. Of LinkedIn zelfs afschrijft als […]
People buy from people
Insights Overview Category Barbara Braak Do you ever wonder why your trusty LinkedIn followers are not buying your service or product, or even contacting you? It might make you think long and hard about a post and then just bin it anyway. Or even write off LinkedIn as a channel for your marketing and sales […]