Bringing the dol to life
Influencer marketing voor BABY Born
2014 & 2016
BABY Born – Every girl knows the iconic doll with lifelike functions. More than 20 million BABY born® dolls have been sold all over the world since their introduction to the market in 1991. It’s one of the most successful doll brands, which is continually further developed and expanded with new, carefully designed accessories.
Continuous influencer program
We have been reaching out the numerous mommy-bloggers and involving them in the communication ons social media. The carefully selected influencers are part of a continuous influencer program that runs for BABY born.
Baby Born’s 25th Birthday
The first BABY Born was born 25 years ago. Reason enough for a party!
To celebrate this anniversary during fall 2016 we wanted to choose a new face that represented BABY born.
We selected 6 influencers who wrote a blog post in which they called upon children and their mothers to send in photos and to enter the contest. These influencers also participated in the election process for the new face that’ll represent BABY born in 2017. We also created extra social content to announce the contest and the contestants.
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