The power of influencers
Instead of traditional advertising, we relied on influencers to actually experience the tyres and share this with their followers. Not only did this allow us to reach the most relevant target audience, but these followers were extremely involved in the campaign, due to the fact that we used an interactive Q&A with the influencers.
For the duration of two months, four German influencers generated a staggering 2 million impressions, through their enthusiasm, their interaction with each other and their followers. Including paid advertising, we generated well above the 3 million impressions, leaving the target of 1.2 million impressions far behind.