Enriching products with the right information
The competition on Google Shopping is extremely high. Therefore, we started optimising the feed for Channable and building a Smart Shopping campaign. By setting up the feed in the right way and enriching products with information, the Google Shopping campaign can now run optimally.
After loading the new feed in the Google Merchant Center, we built a Smart Shopping campaign. For the first few weeks, we ran it alongside the current campaign to get more information. After which we gradually increased the target ROAS from 500% to 1200%.
Four (fishing) seasons later
Optimising the feed ensured that the product range was brought more to the attention of interested visitors. As a result, the conversion percentage increased considerably. One year after our adjustments, Eurotackle can profit from the following results:
1. Average ROAS from €4 to €12.
2. Average CPC from €0.22 to €0.11.
3. Conversion rate from 0.88% to 1.94%.
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