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Content- en community building
Zapf Creation
Zapf Creation is een bekende naam in de speelgoedindustrie met haar succesvolle poppenmerken BABY born en Baby Annabell. In onze jarenlange samenwerking met Zapf Creation werken we voortdurend aan het versterken van de online aanwezigheid en groeien van de community.
de uitdaging
Zapf Creation wil BABY born en Baby Annabell sterk positioneren op social media. We versterken de online aanwezigheid, laten de community groeien en bouwen een actieve, loyale fanbase door creatieve, herkenbare en inspirerende content.
Met creatieve, herkenbare en inspirerende content spreken we de doelgroep aan en verleiden we ze tot interactie.
het resultaat
4.4 K
Volgersgroei van het BABY born Instagram-account van 2020 tot 2025.
4.3 M
Behaalde impressies op Instagram in 2024.
100+
Creatieve social posts per jaar.
12%
Gemiddelde engagement in 2024, op basis van volgersinteractie.
de aanpak
We ontwikkelen content die niet alleen opvalt, maar ook de merkidentiteit versterkt en de doelgroep aanspreekt. Door actieve community management zorgen we voor meer betrokkenheid en bouwen we een trouwe fanbase op voor BABY born en Baby Annabell. Daarnaast analyseren we alle resultaten en optimaliseren we de strategie wanneer we kansen zien.
Ook een community opbouwen via social media?
