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Het Resultaat
\nWe gingen aan de slag met de merkpositionering. Daaruit vloeide een nieuwe huisstijl en website, met tot slot een knaller van een performancecampagne. Binnen de performancecampagne overtroffen de resultaten alle verwachtingen. De campagne had zichtbaar impact op de brand awareness, met stijgingen in direct verkeer en branded search. Sinds de start van de campagne is het aantal ingestuurde contactformulieren gestegen met 51%.
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\nAls vaste partner van de Beurs van Berlage op het gebied van websitebeheer en performance marketing, zagen we strategische en creatieve verbeterkansen. Het ontbrak aan een creatief fundament dat recht deed aan de kwaliteit en trots waar de Beurs om bekendstaat. Wij namen daarom zelf het initiatief. In plaats van te wachten op een briefing, stelden we de scherpe vragen die er echt toe deden: wat willen jullie vertellen? Waar staan jullie voor? Wat maakt de Beurs uniek, niet alleen als locatie, maar als merk?
\nOnze Aanpak
\nIn plaats van direct nieuwe advertenties te maken, doken we eerst de geschiedenis en de architectuur van het monumentale pand van de Beurs van Berlage in. Het pand is gebouwd op de plek waar de wereldhandel ooit begon, midden in het hart van Amsterdam.
Met dat gegeven als uitgangspunt formuleerden we de tagline ‘Here we are’. Het markeert het middelpunt van de stad. Het straalt zelfvertrouwen en aanwezigheid uit. Hiermee is er een verhaal, thematiek waarmee we kunnen werken, wat iets over de Beurs zegt. Waar ze nog heel lang op voort kunnen met andere campagnes..
We vertaalden de architectonische driehoek van Berlage naar een modern design dat overal terugkomt. De website werd volledig gerestyled en we lanceerden een geïntegreerde campagne op social media en Google. Waar voorheen losse uitingen werden gepost, laden we nu een consistent merkverhaal dat specialisme en lef toont.
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\nWe zijn vooral trots op het feit dat we zowel de prachtige historie van het pand als de onweerlegbare kwaliteit van de Beurs als evenementenlocatie hebben gevangen in één campagne. De Beurs verdient dat podium. Het is een iconisch gebouw én een iconisch merk in het hart van onze hoofdstad. We zijn trots dat we dat met deze campagne nóg zichtbaarder konden maken.
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Campagne bevestigt iconische kwaliteit
De Beurs van Berlage is misschien wel de mooiste en meest prestigieuze evenementenlocatie van Nederland. Het unieke pand is centraal gelegen in het centrum van Amsterdam, en faciliteert jaarlijks vele (inter)nationale topevenementen. Met high-end techniek, catering van topniveau en een uitgebreid dienstenpakket laat de Beurs een ongekende toewijding zien aan haar gasten.
De Uitdaging
Als vaste partner van de Beurs van Berlage op het gebied van websitebeheer en performance marketing, zagen we strategische en creatieve verbeterkansen. Het ontbrak aan een creatief fundament dat recht deed aan de kwaliteit en trots waar de Beurs om bekendstaat. Wij namen daarom zelf het initiatief. In plaats van te wachten op een briefing, stelden we de scherpe vragen die er echt toe deden: wat willen jullie vertellen? Waar staan jullie voor? Wat maakt de Beurs uniek, niet alleen als locatie, maar als merk?
Waar was het creatieve fundament dat recht deed aan de kwaliteit van de Beurs?
Het Resultaat
We gingen aan de slag met de merkpositionering. Daaruit vloeide een nieuwe huisstijl en website, met tot slot een knaller van een performancecampagne. Binnen de performancecampagne overtroffen de resultaten alle verwachtingen. De campagne had zichtbaar impact op de brand awareness, met stijgingen in direct verkeer en branded search. Sinds de start van de campagne is het aantal ingestuurde contactformulieren gestegen met 51%.
511,4%
van de verwachte vertoningen binnen de doelgroep
178%
van de verwachte website bezoekers
253 MQL’s
(119,9% van de doelstelling)
116 SQL’s
(263,6% van de doelstelling)
Onze Aanpak
In plaats van direct nieuwe advertenties te maken, doken we eerst de geschiedenis en de architectuur van het monumentale pand van de Beurs van Berlage in. Het pand is gebouwd op de plek waar de wereldhandel ooit begon, midden in het hart van Amsterdam.
Met dat gegeven als uitgangspunt formuleerden we de tagline ‘Here we are’. Het markeert het middelpunt van de stad. Het straalt zelfvertrouwen en aanwezigheid uit. Hiermee is er een verhaal, thematiek waarmee we kunnen werken, wat iets over de Beurs zegt. Waar ze nog heel lang op voort kunnen met andere campagnes..
We vertaalden de architectonische driehoek van Berlage naar een modern design dat overal terugkomt. De website werd volledig gerestyled en we lanceerden een geïntegreerde campagne op social media en Google. Waar voorheen losse uitingen werden gepost, laden we nu een consistent merkverhaal dat specialisme en lef toont.
Hier zijn we trots op
We zijn vooral trots op het feit dat we zowel de prachtige historie van het pand als de onweerlegbare kwaliteit van de Beurs als evenementenlocatie hebben gevangen in één campagne. De Beurs verdient dat podium. Het is een iconisch gebouw én een iconisch merk in het hart van onze hoofdstad. We zijn trots dat we dat met deze campagne nóg zichtbaarder konden maken.
We hebben zowel de historie als de kwaliteit weten te vangen in één campagne.
Meer weten over Design & Copy?
