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Een uptempo commercial met de frisse, vrolijke stijl en de professionele en commerciële energie waar Flinndal naar zocht.

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De commercial bleek zo succesvol dat deze vroegtijdig moest worden stopgezet omdat het product uitverkocht was.

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Het resultaat

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De uitdaging

Een supplement voor je lever… dat klinkt al snel wat klinisch of medisch. Maar juist dat wilden we voorkomen. De uitdaging was dus om LiverQR niet te positioneren als een medisch product, maar als een logische aanvulling op een gezond, druk en vol leven. Een verhaal dat niet draait om de pil zelf, maar om het effect ervan: een gezonde lever die je helpt alles uit je dag te halen.

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De aanpak

De productie vond volledig plaats in één studio, waar we vier verschillende settings bouwden: van keuken tot avondscène en creatieve werkplek. We gingen voor een levendig lifestyle-verhaal. Geen voice-over met gezondheidsclaims, maar beelden die voor zich spreken. Een vrouw met een actief leven. Werk, gezin, hobby’s; ze kan het allemaal aan dankzij haar energieke, gezonde lijf.

Om dat idee zo letterlijk mogelijk te verbeelden, gebruikten we onder andere een snorricam: een camera die aan het lichaam van de actrice bevestigd werd, waardoor haar lever steeds precies in het midden van beeld bleef. Dat leverde dynamische, persoonlijke shots op met een opvallend perspectief.

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Hier zijn we trots op

Dit project had alles wat een goede commercial nodig heeft: een sterk concept, een topteam, een goed gecaste actrice en een uitvoering die gewoon klopt. De shots zijn strak, het licht is perfect en de sfeer spat van het scherm. Het feit dat het product binnen no-time volledig uitverkocht was en de commercial moest worden stopgezet, is overtuigend bewijs van de effectiviteit van een goede video.

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All cases

Een gezonde lifestyle levendig in beeld

Video & Animatie

Flindall

Flinndal is producent én webshop van hoogwaardige voedingssupplementen. Voor de introductie van hun nieuwe supplement LiverQR schakelde Flinndal ons voor de derde keer in. Deze keer voor een commercial met een positieve lifestyle-uitstraling die echt bij het merk past. Hiermee wilden zij duidelijk maken hoe belangrijk je lever eigenlijk is en waarom het slim is om daar goed voor te zorgen.