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\nDe website werd een bonte verzameling van kleur, animaties, grafische visuals en toffe fotografie. Daar kon de copy natuurlijk niet bij achterblijven. Hoewel Yanga zelf als goed had nagedacht over een passende tone of voice, moest hier echt nog een slag gemaakt worden. Een belangrijke uitdaging daarnaast was om teksten te schrijven met humor. Taalgrappen zijn vaak alleen leuk in de originele taal. De website werd echter gelanceerd op meerdere continenten en dus ook in meerdere talen. We moesten dus opletten dat de teksten ‘fun’ waren, maar ook vertaalbaar naar verschillende andere talen.
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\nWe begonnen met het vaststellen van de tone of voice. Gelukkig was de klant enorm betrokken in dit proces en konden onze copywriters goed over de do’s en don’ts in de teksten. Pagina voor pagina kwam het Yanga-gevoel steeds duidelijker naar voren. Uiteindelijk hadden we een master-document wat zowel naadloos aansloot op het design van de nieuwe website, de tone of voice van de klant representeerde én de doelgroep aanspraak op een unieke manier.
","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":32,"smart_type":null,"styles":{},"type":"module"},"Text_3":{"body":{"html":"hier zijn we trots op
\nWe mochten voor Yanga écht even laten zien wat we in huis hadden. In deze copy konden we laten zien dat we in staat zijn op copy te creëren die speels, fris en buiten de lijntjes is, en die tegelijk de boodschap perfect vertaald naar de behoeften van de doelgroep.
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Frisse en fruitige copy
Yanga
Als je een waanzinnige website maakt voor een merk dat zichzelf profileert als jong, fris, sportief en een tikkeltje brutaal, dan wil je natuurlijk ook dat de copy daar perfect op aansluit. Yanga brengt met hun fruitwaters de fun terug naar de sportschool en dat mocht de hele wereld weten!
de uitdaging
De website werd een bonte verzameling van kleur, animaties, grafische visuals en toffe fotografie. Daar kon de copy natuurlijk niet bij achterblijven. Hoewel Yanga zelf als goed had nagedacht over een passende tone of voice, moest hier echt nog een slag gemaakt worden. Een belangrijke uitdaging daarnaast was om teksten te schrijven met humor. Taalgrappen zijn vaak alleen leuk in de originele taal. De website werd echter gelanceerd op meerdere continenten en dus ook in meerdere talen. We moesten dus opletten dat de teksten ‘fun’ waren, maar ook vertaalbaar naar verschillende andere talen.
Fun, maar wel universeel begrijpelijk – dat was de uitdaging.
het resultaat
De copy sluit perfect aan op de identiteit van het merk en het product.
Het brengt een lach op je gezicht en maakt dat je niet kan wachten om het product uit te proberen.
De copy is beschikbaar in 5 talen waarbij de ‘energie’ van copy bewaard is gebleven.
de aanpak
We begonnen met het vaststellen van de tone of voice. Gelukkig was de klant enorm betrokken in dit proces en konden onze copywriters goed over de do’s en don’ts in de teksten. Pagina voor pagina kwam het Yanga-gevoel steeds duidelijker naar voren. Uiteindelijk hadden we een master-document wat zowel naadloos aansloot op het design van de nieuwe website, de tone of voice van de klant representeerde én de doelgroep aanspraak op een unieke manier.
hier zijn we trots op
We mochten voor Yanga écht even laten zien wat we in huis hadden. In deze copy konden we laten zien dat we in staat zijn op copy te creëren die speels, fris en buiten de lijntjes is, en die tegelijk de boodschap perfect vertaald naar de behoeften van de doelgroep.
Speels, fris en buiten de lijntjes, maar altijd raak voor de doelgroep.
Ook behoefte aan Design & copy?
