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Een nieuwe kijk op de bioscoop
Vue Cinemas
Vue is de grootste bioscoopgroep buiten de Verenigde Staten en een van de belangrijkste spelers in de markt op het gebied van big screen entertainment. Toen JT Bioscopen werd overgenomen door het Britse VUE International, veranderde er veel in de organisatie. Niet elk land heeft bijvoorbeeld hetzelfde kassasysteem, terwijl dat wel samen moet werken met de website en app.
de uitdaging
Als één van twee grootste bioscopen in Nederland, ontstonden er bij Vue problemen wegens de grote bezoekersaantallen op hun website en app. Al die gebruikers wilden gemakkelijk een ticket kunnen boeken. Vue Cinemas daagde ons uit met een leuke briefing: ontwerp en onderhoud een website en meerdere apps die conversie verhogen. Maar wij wilden verder dan dat: we creëerden een Vue experience.
We gingen verder en creëerden een Vue Experience.
het resultaat
Een complete en functionele website (mobiel + desktop samen).
Online omgeving én een aantrekkelijke app met kassasysteemkoppeling.
Narrowcasting voor de nieuwe content in bioscoop.
De digitalisering van de Vue Moviepass.
de aanpak
Als ontwikkelpartner werken wij graag agile. Met een actueel scrumboard krijgt elke functionaliteit een eigen ticket; van het uitdenken van de app-architectuur en het ontwerpen van de interface tot het testen van koppelingen met de bioscoopsystemen. We regelen alles, inclusief hosting en snelle communicatie met de app stores.
hier zijn we trots op
Tijdens de langdurige samenwerking met Vue Cinemas hebben we mogen werken aan fantastische projecten zoals rebranding, narrowcasting campagnes, het optimaliseren van de gebruiksvriendelijkheid en de voortdurende ontwikkeling van de apps en websites.
Een groot succes was het mogelijk maken van het gebruik van meerdere Vue Moviepassen tegelijk, ondanks het verouderde kassasysteem. Dit verbeterde de gebruiksvriendelijkheid van de ticketverkoop enorm.
Met verschillende stappen maken we echt het verschil in de online ticketverkopen via de website en app.
Ook behoefte aan software development?
