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Binnen drie maanden was Gabriella live op social media met een herkenbare stijl en tone of voice.

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Haar content behaalde gemiddeld 40% meer engagement dan vergelijkbare posts met ‘echte’ influencers.

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Dankzij AI-voicecloning konden we Gabriella snel en schaalbaar inzetten in uiteenlopende scripts.

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Het project leverde een blauwdruk op voor toekomstige virtuele merkambassadeurs voor Vredestein.

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De resultaten

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De uitdaging

De ambitie was groot: een influencer creëren die niet alleen visueel sterk was, maar ook écht kon communiceren, bewegen en een merkverhaal kon dragen. De eerste gedachte was een high-end 3D-avatar met motion capture, maar dat bleek qua tijd en budget niet realistisch. De uitdaging werd dus: hoe brengen we Gabriella tot leven met slimme AI-tools, zonder in te leveren op geloofwaardigheid?

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De aanpak

Toen AI-tools zoals MidJourney en AI-video editing zich razendsnel ontwikkelden, schakelden we om. Met MidJourney bouwden we Gabriella’s uiterlijk, met AI-video monteerden we haar gezicht realistisch over het lichaam van een collega. Een stemactrice gaf haar letterlijk een stem, die we via AI kloneerden voor maximale flexibiliteit. Elke maand maakten we nieuwe scripts en visuals, afgestemd op de contentkalender van Vredestein. Zo werd Gabriella een structureel onderdeel van hun socialstrategie.

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Waar we trots op zijn

Wat begon als een experiment, groeide uit tot een volwassen AI Influencer met een eigen smoel, stijl en volgers. We zijn trots dat we Vredestein konden helpen om innovatie zichtbaar te maken op een manier die verrast, raakt én inspireert. Gabriella liet ons zien hoe technologie en creativiteit elkaar versterken – en dat dit pas het begin is.

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All cases

AI als creatieve versneller

Vredestein is een toonaangevend bandenmerk met een sterke focus op innovatie. Om die vooruitstrevende positionering ook in hun marketing uit te dragen, vroegen ze ons om iets te creëren wat nog niemand had gedaan: een virtuele merkambassadeur. Geen gimmick, maar een echte AI Influencer die aansluit bij hun merkwaarden én de jongere doelgroep weet te raken.