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\nGemeenteambtenaren werken hard voor anderen, maar vergeten soms hun eigen welzijn. A&O fonds Gemeenten wilde hen bewust maken van het belang van fysieke en mentale fitheid en stimuleren om vaker een moment voor zichzelf te nemen.
","module_id":1155639},"child_css":{},"css":{},"id":"Text_1","label":null,"module_id":1155639,"name":"Text_1","order":19,"smart_type":null,"styles":{},"type":"module"},"Text_2":{"body":{"html":"de aanpak
\nWe creëerden videocontent, artikelen en een podcast met praktische tips over vitaal blijven onder hoge werkdruk. Met een koffiekar bezochten we gemeentekantoren om in gesprek te gaan en user generated content te verzamelen.
\nOm de zichtbaarheid te vergroten, zetten we een digital out of home-campagne in bij gemeentehuizen. Een speciale landingspagina bood toegang tot een e-mailflow met waardevolle content. LinkedIn speelde een sleutelrol in de campagne, met een gerichte strategie die zowel bereik als engagement opleverde. A/B-tests optimaliseerden de landingspagina voor maximale conversie.
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\nEen slimme contentstrategie leidde tot indrukwekkende resultaten: hoge conversies, brede betrokkenheid en zowaar echte gedragsverandering! Dit project bewijst dat investeren in welzijn loont.
","module_id":1155639},"child_css":{},"css":{},"id":"Text_3","label":null,"module_id":1155639,"name":"Text_3","order":35,"smart_type":null,"styles":{},"type":"module"},"show_testimonials":{"body":{"value":false},"child_css":{},"css":{},"id":"show_testimonials","name":"show_testimonials","order":15,"smart_type":null,"styles":{},"type":"boolean"}}}!Gezonde gemeenteambtenaren, gezonde gemeenten
A&O fonds Gemeenten
A&O fonds Gemeenten helpt gemeenten groeien als werkgever en ondersteunt ambtenaren in hun ontwikkeling. Met een campagne wilden ze benadrukken hoe belangrijk het is dat ambtenaren goed voor zichzelf zorgen, zodat ze hun werk beter kunnen doen.
de uitdaging
Gemeenteambtenaren werken hard voor anderen, maar vergeten soms hun eigen welzijn. A&O fonds Gemeenten wilde hen bewust maken van het belang van fysieke en mentale fitheid en stimuleren om vaker een moment voor zichzelf te nemen.
.jpg?width=1416&height=764&name=Image%20(16).jpg)
het resultaat
3,7 miljoen vertoningen, 93% van de doelgroep bereikt.
8.367 op de landingspagina.
1.500 likes, comments en shares.
1.600 inschrijvingen voor de e-mailflow (+400% benchmark)
.jpg?width=1416&height=764&name=Image%20(17).jpg)
de aanpak
We creëerden videocontent, artikelen en een podcast met praktische tips over vitaal blijven onder hoge werkdruk. Met een koffiekar bezochten we gemeentekantoren om in gesprek te gaan en user generated content te verzamelen.
Om de zichtbaarheid te vergroten, zetten we een digital out of home-campagne in bij gemeentehuizen. Een speciale landingspagina bood toegang tot een e-mailflow met waardevolle content. LinkedIn speelde een sleutelrol in de campagne, met een gerichte strategie die zowel bereik als engagement opleverde. A/B-tests optimaliseerden de landingspagina voor maximale conversie.
hier zijn we trots op
Een slimme contentstrategie leidde tot indrukwekkende resultaten: hoge conversies, brede betrokkenheid en zowaar echte gedragsverandering! Dit project bewijst dat investeren in welzijn loont.


Ook behoefte aan design & copy?





