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het resultaat

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de uitdaging

\n

Gemeenteambtenaren werken hard voor anderen, maar vergeten soms hun eigen welzijn. A&O fonds Gemeenten wilde hen bewust maken van het belang van fysieke en mentale fitheid en stimuleren om vaker een moment voor zichzelf te nemen.

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de aanpak

\n

We creëerden videocontent, artikelen en een podcast met praktische tips over vitaal blijven onder hoge werkdruk. Met een koffiekar bezochten we gemeentekantoren om in gesprek te gaan en user generated content te verzamelen.

\n

Om de zichtbaarheid te vergroten, zetten we een digital out of home-campagne in bij gemeentehuizen. Een speciale landingspagina bood toegang tot een e-mailflow met waardevolle content. LinkedIn speelde een sleutelrol in de campagne, met een gerichte strategie die zowel bereik als engagement opleverde. A/B-tests optimaliseerden de landingspagina voor maximale conversie.

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hier zijn we trots op

\n

Een slimme contentstrategie leidde tot indrukwekkende resultaten: hoge conversies, brede betrokkenheid en zowaar echte gedragsverandering! Dit project bewijst dat investeren in welzijn loont.

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