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Het Resultaat

\n

 

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De Uitdaging

\n

KNRB werkte jarenlang met twee losse en verouderde websites: KNRB.nl en ROEIEN.nl. Dat zorgde voor versnippering, een lastig beheer en een verouderde ervaring op mobiele schermen. De wens was om beide kanalen samen te voegen tot één snelle, toegankelijke omgeving. En om vervolgens ook het volledige beheer, inclusief alle externe koppelingen en dashboards, onder te brengen bij Endeavour.

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Onze Aanpak

\n

Onze UX-designers zijn gestart met het herstructureren van de navigatie, waarbij de wensen van de gebruiker vooropstonden. Deze structuur is door onze visual designer vertaald naar een heldere, professionele uitstraling. Parallel daaraan hebben we uitgebreid geadviseerd over de slimste manier om externe databronnen, zoals wedstrijdagenda's en klassementen, te integreren. Ondertussen bouwden onze developers aan een custom WordPress-omgeving en de benodigde widgets op de achtergrond.

\n

Gedurende het hele proces hielden we korte lijnen met KNRB om voortgang en kwaliteit te waarborgen. Doordat we ruimte lieten voor voortschrijdend inzicht, konden we tijdens het bouwen flexibel inspelen op nieuwe wensen. Halverwege het project haakte ons performanceteam aan om het platform strak in te richten voor SEO, GEO en tracking. Op 3 augustus ging de vernieuwde website succesvol live.

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Hier zijn we trots op

\n

De reactie van marcom-manager Lotte Burgers op de samenwerking was zo positief dat we er bijna van gingen blozen. We zijn ook trots op die fijne samenwerking en het strakke eindresultaat. Tijdens zo'n intensief traject loop je weleens tegen uitdagingen aan. Door telkens samen met Lotte om de tafel te gaan en nuchter naar de beste oplossing te zoeken, hebben we elke hobbel soepel overwonnen.

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