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Het Resultaat 

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De Uitdaging

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Een nieuw merk lanceren vraagt om een vlekkeloze eerste indruk. Dat houdt in: een overzichtelijke en perfect werkende website waar bezoekers zich direct thuis voelen. Voor NOA lag er een extra uitdaging, doordat ze behoefte hadden aan een hybride klantreis: een fysieke sportband kopen én tegelijkertijd een abonnement afsluiten voor de NOA-app. Endeavour kreeg de heldere opdracht om een Shopify-webshop te creëren die deze complexe user experience simpel maakt en direct na betaling toegang biedt tot de exclusieve workout-content.

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Onze Aanpak

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Om de visie van NOA tot leven te wekken, hebben we een specifiek design ontwikkeld waarin de branding centraal staat. De grootste uitdaging zat aan de achterkant: Shopify ondersteunt van nature geen maandelijkse iDEAL-incasso’s voor abonnementen. Hiervoor gingen we de samenwerking aan met Firmhouse. Dit subscriptionplatform zorgt voor de automatische maandelijkse facturatie en biedt gebruikers de keuze uit drie heldere pakketten.

\n

Voor de content in de app maakten we de koppeling met FunXtion, een whitelabelprovider met duizenden workoutvideo’s. Hierdoor ervaart de gebruiker een volledig geïntegreerde NOA-omgeving. Daarnaast hebben we direct de essentiële e-mailflows in Klaviyo klaargezet. Van een warm welkom na de eerste bestelling tot slimme abandoned cart-series

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Hier zijn we trots op

\n

We hebben in korte tijd een complexe mix van partners samengebracht tot één soepele winkelervaring. Door de krachten van FunXtion, Firmhouse, Klaviyo en Shopify te bundelen, heeft NOA nu een store die ze volledig zelfstandig kunnen beheren. 

\n

 

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