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Het resultaat
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Een brand video met impact
Detacheringsspecialist DPA Professionals wilde hun vernieuwde positionering kracht bijzetten met een video die zowel kandidaten als (potentiële) klanten aanspreekt. Samen brachten we hun merkessentie 'knowledge works' visueel tot leven.
De uitdaging
Na het neerzetten van een heldere merkpositionering, stond DPA voor de uitdaging om deze nieuwe positionering krachtig en aansprekend te communiceren. Er was behoefte aan een video die het merkverhaal op een inspirerende manier visualiseert, en tegelijkertijd resoneert bij zowel kandidaten als (potentiële) klanten. Hoe zorg je ervoor dat iedereen zich herkent in één krachtig, eenduidig verhaal? Dat was de uitdaging waar we samen voor stonden.
Toen de video aan het personeel werd getoond, voelde je direct de trots en waardering in de zaal. Het verhaal raakte écht iedereen.
Het resultaat
Met een krachtig script en een visueel aantrekkelijk storyboard, vertaalden we het merkverhaal van DPA Professionals naar een video die zowel klanten als potentiële werknemers raakte.
Een video die iedereen raakt
Met een eenduidig merkverhaal, waarin beide doelgroepen zich herkennen.
Trots bij DPA Professionals
Voelbare trots en waardering bij het hele team van DPA.
De aanpak
Geen losse flodders, maar een doordacht plan. We doken in het strategisch merkdocument en vertaalden de positionering 'knowledge works' naar een krachtig script en een visueel aantrekkelijk storyboard. Het merkverhaal van DPA draait om kennis: vakinhoudelijk én zelfkennis, de combinatie die je stevig in je schoenen zet en impact maakt voor klanten. We kozen bewust voor één verteller om het verhaal persoonlijk en herkenbaar te houden.
Hier zijn we trots op
Iedereen herkent zich in hetzelfde merkverhaal en staat als één DPA-team achter de boodschap. Eén verhaal, één team, één merk. Dat is niet alleen krachtig; dat is goud waard.
This is a quote to highlight a juicy detail in your article.
Ook een brand video die raakt?
