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\nWe hebben een complexe tool met bergen data omgezet in een visueel krachtig en toegankelijk verhaal. Dankzij de animatie kan BauWatch ilips nu overtuigend presenteren aan stakeholders wereldwijd. Een project waar niet alleen onze klant. Maar ook wijzelf enthousiast over zijn.
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Een verhaal in én over beweging
BauWatch
BauWatch is de nummer 1 in camerabeveiliging op bouwplaatsen. Eén van de producten van BauWatch is ilips: het planningssysteem om de logistiek op bouwplaatsen te coördineren. Wij vertaalden het naar een visueel verhaal
de uitdaging
Bouwlogistiek is complex. Met talloze leveranciers, transporten en leveringen die op elkaar moeten aansluiten, kan de planning een nachtmerrie zijn. ilips stroomlijnt dit proces, maar hoe vertaal je ruwe data en dashboards vol cijfers naar een verhaal dat aanspreekt en overtuigt?
BauWatch wilde ilips niet alleen intern beter positioneren, maar ook internationaal uitdragen. Aan ons de taak om de impact van deze tool op een visueel krachtige en toegankelijke manier over te breng
Hoe vertaal je ruwe data en dashboards vol cijfers naar een verhaal dat aanspreekt?
het resultaat
Een dynamische 3D-stad als visuele metafoor voor bouwlogistiek.
Een consistente merkidentiteit die naadloos aansluit bij eerdere branding.
Een krachtige uitleganimatie die ilips helder en overtuigend presenteert.
de aanpak
In een eerdere fase van onze samenwerking met ilips hebben we de merkidentiteit, het merkverhaal en de visuele identiteit vastgesteld. Dit bood een perfecte basis voor de vertaling naar video en animatie. Het merkverhaal diende als leidraad voor het opstellen van een storyboard voor de video, waarin de kernwaarden van ilips centraal staan: het oplossen van verkeersdrukte, het inzetten van voorraadhubs en het verminderen van emissies. Dit alles speelt zich af in en om steden. Een 3D-stad was dé oplossing om de impact van ilips op bouwlogistiek overzichtelijk te maken. Zo vertalen we een berg aan cijfers en statistieken naar een visueel verhaal.
hier zijn we trots op
We hebben een complexe tool met bergen data omgezet in een visueel krachtig en toegankelijk verhaal. Dankzij de animatie kan BauWatch ilips nu overtuigend presenteren aan stakeholders wereldwijd. Een project waar niet alleen onze klant. Maar ook wijzelf enthousiast over zijn.
Van complexe data naar een overtuigend visueel verhaal.
Ook behoefte aan Video & animatie?
