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het resultaat

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de uitdaging

\n

schleich vroeg ons de zichtbaarheid op social media in de Benelux te vergroten en een community te bouwen met (potentiële) fans van het merk.

\n

Hoewel de content in lijn moest blijven met de schleich-accounts van andere landen, moest er lokaal een band opgebouwd worden met volgers en fans binnen de Benelux.

","module_id":1155639},"child_css":{},"css":{},"id":"Text_1","label":null,"module_id":1155639,"name":"Text_1","order":19,"smart_type":null,"styles":{},"type":"module"},"Text_2":{"body":{"html":"

de aanpak

\n

We hebben bewust ingezet op het lokaliseren van de content. We zetten community management en influencer marketing in om proactief interactie aan te gaan met volgers en zo een community te bouwen met betrokken fans. Door in te zoomen op relevante actualiteiten en trends in de Benelux, sloot de content van schleich een stuk beter aan op de lokale volgers. en zet het hen aan om interactie aan te gaan met de content. Tegelijkertijd blijft het account in lijn met de schleich accounts van alle andere landen.

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hier zijn we trots op

\n

We zijn trots op de sterke groei en betrokkenheid die we hebben gerealiseerd sinds de start van onze samenwerking. Door het combineren van lokale content en proactieve community management hebben we een waardevolle en loyale community van schleich fans opgebouwd en weten we deze goed te onderhouden.

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