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het resultaat
\nMet een doordachte mix van influencer marketing, gerichte paid media en sterke contentboosts laten we de community snel en krachtig groeien. Zo bereiken we zowel bestaande fans als een nieuwe, relevante doelgroep en versterken we zowel awareness als engagement.
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\nHoe verhogen we de awareness en engagement van La Baleine en Le Saunier? We starten bovenaan de funnel met brede zichtbaarheid en bouwen vervolgens aan betrokkenheid. Door middel van pakkende social content, influencers en slimme advertising bereiken we niet alleen meer mensen, maar stimuleren we ook interactie: likes, reacties en shares.
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\nWe stemmen content nauwkeurig af op de interesses en behoeften van onze volgers in de Benelux, afgestemd per kanaal. Eigen, toffe content uit fotoshoots wordt gecombineerd met internationale visuals en influencer-samenwerkingen. We kiezen influencers die perfect passen bij La Baleine of Le Saunier, om diverse doelgroepen te inspireren en te verbinden.
","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":32,"smart_type":null,"styles":{},"type":"module"},"Text_3":{"body":{"html":"hier zijn we trots op
\nWe zijn trots op de groei in volgers, impressies en engagement! Door slimme combinaties van organische content, betaalde campagnes en winacties bouwen we een betrokken community op. Zo inspireren we dagelijks mensen om met het zout van La Baleine en Le Saunier de lekkerste gerechten op tafel te toveren.
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Koken op hoger niveau
Salins
La Baleine en Le Saunier, twee legendarische merken van moederbedrijf Salins, staan al decennialang bekend om hun topkwaliteit zoutproducten. Met hun rijke erfgoed in zeezout en premium Fleur de Sel brengen ze puurheid en vakmanschap naar iedere keuken. La Baleine is de ultieme keukenkast klassieker, terwijl Le Saunier fijnproevers verleidt met exclusief zout als perfecte finishing touch. Samen werken we aan hun groei in de Benelux via inspirerende en creatieve social media campagnes.
de uitdaging
Hoe verhogen we de awareness en engagement van La Baleine en Le Saunier? We starten bovenaan de funnel met brede zichtbaarheid en bouwen vervolgens aan betrokkenheid. Door middel van pakkende social content, influencers en slimme advertising bereiken we niet alleen meer mensen, maar stimuleren we ook interactie: likes, reacties en shares.
Met een doordachte mix van influencer marketing en gerichte paid media bouwen aan een community met betrokken fans.
.png?width=1416&height=764&name=Image%20(2).png)
het resultaat
Met een doordachte mix van influencer marketing, gerichte paid media en sterke contentboosts laten we de community snel en krachtig groeien. Zo bereiken we zowel bestaande fans als een nieuwe, relevante doelgroep en versterken we zowel awareness als engagement.
+2324
volgersgroei op het Instagram-account van Le Saunier in 2024.
+1578
volgersgroei op het Instagram-account van La Baleine in 2024.
5.5%
engagement rate voor Le Saunier op Instagram, benchmark is 1.4%.
7.4%
engagement rate voor Le Baleine op Instagram, benchmark is 1.4%.
de aanpak
We stemmen content nauwkeurig af op de interesses en behoeften van onze volgers in de Benelux, afgestemd per kanaal. Eigen, toffe content uit fotoshoots wordt gecombineerd met internationale visuals en influencer-samenwerkingen. We kiezen influencers die perfect passen bij La Baleine of Le Saunier, om diverse doelgroepen te inspireren en te verbinden.
hier zijn we trots op
We zijn trots op de groei in volgers, impressies en engagement! Door slimme combinaties van organische content, betaalde campagnes en winacties bouwen we een betrokken community op. Zo inspireren we dagelijks mensen om met het zout van La Baleine en Le Saunier de lekkerste gerechten op tafel te toveren.
We inspireren mensen om met het zout van La Baleine en Le Saunier de lekkerste gerechten op tafel te toveren.
Ook behoefte aan Social & influencer campagnes?
