![{"text":"Creatieve concepten"}]!!!
!{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://endeavour.nl/cases/coinmart-creatieve-concepten","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"186110776687","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1740144165688,"deletedAt":0,"displayName":"Frederike Bosman","email":null,"facebook":"","fullName":"Frederike Bosman","gravatarUrl":null,"hasSocialProfiles":false,"id":186434642747,"label":"Frederike Bosman","language":"nl-nl","linkedin":"","name":"Frederike Bosman","portalId":8736211,"slug":"frederike-bosman","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1740144165688,"userId":null,"username":null,"website":""},"blogAuthorId":186434642747,"blogPostAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1740144165688,"deletedAt":0,"displayName":"Frederike Bosman","email":null,"facebook":"","fullName":"Frederike Bosman","gravatarUrl":null,"hasSocialProfiles":false,"id":186434642747,"label":"Frederike Bosman","language":"nl-nl","linkedin":"","name":"Frederike Bosman","portalId":8736211,"slug":"frederike-bosman","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1740144165688,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":null,"campaignName":null,"campaignUtm":null,"category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":184046408737,"contentGroupId":184046408737,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1739454184782,"createdByAgent":null,"createdById":71527336,"createdTime":1739454184782,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20Coinmart-2.jpg","featuredImageAltText":"CoinMart","featuredImageHeight":1280,"featuredImageLength":0,"featuredImageWidth":1280,"flexAreas":{},"folderId":null,"footerHtml":null,"freezeDate":1740405270000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"htmlTitle":"Een creatief concept waar je je vingers bij aflikt","id":186110776687,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Een creatief concept waar je je vingers bij aflikt","language":"nl-nl","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"endeavour.nl","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"use_featured_image":true,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"public_access_rules":[],"public_access_rules_enabled":false,"html_title":"Een creatief concept waar je je vingers bij aflikt","rss_summary":null,"tag_ids":[186522679599],"topic_ids":[186522679599],"post_body":null,"post_summary":null,"blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"rss_body":null,"keywords":[],"published_at":1740730911613,"enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":null,"campaign_utm":null,"meta_keywords":null,"meta_description":"CoinMart valt op met een creatieve crypto-campagne en verhoogt hun merkbekendheid en websiteverkeer aanzienlijk door unieke marketingstrategieën.","tweet_immediately":false,"publish_immediately":true,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":null,"performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":71527336,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":null,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"deleted_by":null,"state_when_deleted":null,"cloned_from":null,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20Coinmart-2.jpg","featured_image_alt_text":"CoinMart","featured_image_width":1280,"featured_image_height":1280,"publish_timezone_offset":null,"theme_settings_values":null,"layout_sections":{},"past_mab_experiment_ids":[],"password":null,"header":null,"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"CoinMart valt op met een creatieve crypto-campagne en verhoogt hun merkbekendheid en websiteverkeer aanzienlijk door unieke marketingstrategieën.","metaKeywords":null,"name":"Een creatief concept waar je je vingers bij aflikt","nextPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20%287%29-1.jpg","nextPostFeaturedImageAltText":"ActiVite","nextPostName":"Doe maar twee nieuwe websites","nextPostSlug":"cases/activite-e-commerce","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Een creatief concept waar je je vingers bij aflikt","parentBlog":{"absoluteUrl":"https://endeavour.nl/cases","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":184046408737,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"bae70553-d3ba-4425-97d8-ded04258b235","commentMaxThreadDepth":1,"commentModeration":false,"commentNotificationEmails":[],"commentShouldCreateContact":false,"commentVerificationText":"","cosObjectType":"BLOG","created":1734537769469,"createdDateTime":1734537769469,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"Cases","domain":"","domainWhenPublished":"endeavour.nl","emailApiSubscriptionId":null,"enableGoogleAmpOutput":true,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"Cases","id":184046408737,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"easy-blocks-endeavour/templates/blog-post-case-details.html","label":"Cases","language":"nl-nl","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":184046408738,"listingTemplatePath":"","liveDomain":"endeavour.nl","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"Cases","parentBlogUpdateTaskId":null,"portalId":8736211,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":7,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"Cases","publishDateFormat":"medium","resolvedDomain":"endeavour.nl","rootUrl":"https://endeavour.nl/cases","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"cases","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{"en":{"absoluteUrl":"https://endeavour.nl/en/cases-1","id":185174837871,"language":"en","masterId":184046408737,"name":"Cases","publicAccessRules":[],"publicAccessRulesEnabled":false,"slug":"en/cases-1"}},"updated":1740587785743,"updatedDateTime":1740587785743,"urlBase":"endeavour.nl/cases","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":8736211,"position":null,"postBody":null,"postBodyRss":"","postEmailContent":"","postFeaturedImageIfEnabled":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20Coinmart-2.jpg","postListContent":"","postListSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20Coinmart-2.jpg","postRssContent":"","postRssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20Coinmart-2.jpg","postSummary":null,"postSummaryRss":"","postTemplate":"easy-blocks-endeavour/templates/blog-post-case-details.html","previewImageSrc":null,"previewKey":"VahxUvpA","previousPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20%286%29-1.jpg","previousPostFeaturedImageAltText":"IMAGE Skincare","previousPostName":"Naadloos over op Shopify","previousPostSlug":"cases/image-skincare-e-commerce","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1740405270000,"publishDateLocalTime":1740405270000,"publishDateLocalized":{"date":1740405270000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1740730911613,"publishedByEmail":null,"publishedById":71527336,"publishedByName":null,"publishedUrl":"https://endeavour.nl/cases/coinmart-creatieve-concepten","resolvedDomain":"endeavour.nl","resolvedLanguage":null,"rssBody":null,"rssSummary":null,"rssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20Coinmart-2.jpg","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1740730912239,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/1aae6d6a-95e7-48d2-8a07-c8dd88567c3f.png","sections":{},"securityState":"NONE","siteId":null,"slug":"cases/coinmart-creatieve-concepten","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[186522679599],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1740388277066,"deletedAt":0,"description":"","id":186522679599,"label":"Creatieve concepten","language":"nl-nl","name":"Creatieve concepten","portalId":8736211,"slug":"creatieve-concepten","translatedFromId":null,"translations":{},"updated":1740388277066}],"tagNames":["Creatieve concepten"],"teamPerms":[],"templatePath":"","templatePathForRender":"easy-blocks-endeavour/templates/blog-post-case-details.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"Een creatief concept waar je je vingers bij aflikt","tmsId":null,"topicIds":[186522679599],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1740388277066,"deletedAt":0,"description":"","id":186522679599,"label":"Creatieve concepten","language":"nl-nl","name":"Creatieve concepten","portalId":8736211,"slug":"creatieve-concepten","translatedFromId":null,"translations":{},"updated":1740388277066}],"topicNames":["Creatieve concepten"],"topics":[186522679599],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1740730911616,"updatedById":71527336,"upsizeFeaturedImage":false,"url":"https://endeavour.nl/cases/coinmart-creatieve-concepten","useFeaturedImage":true,"userPerms":[],"views":0,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"CTA_1":{"body":{"button_link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"/creatie-campagnes#creatieve-concepten","type":"EXTERNAL"}},"button_text":"Kom maar op","module_id":183424271956,"title":"Ook behoefte aan creatieve concepten?"},"child_css":{},"css":{},"id":"CTA_1","label":null,"module_id":183424271956,"name":"CTA_1","order":37,"smart_type":null,"styles":{},"type":"module"},"Hero":{"body":{"description":"Je wordt tegenwoordig doodgegooid met advertenties voor cryptohandelplatforms. De meeste dragen allemaal dezelfde boodschap uit en zijn nauwelijks van elkaar te onderscheiden. CoinMart is een nieuwe, maar ambitieuze crypto service provider die ‘amateur’-handelaren helpt met investeren. En met die ambitieuze houding hadden zij een duidelijk doel voor ogen: opvallen en een doelgroep aanspreken die jong en avontuurlijk is.","header_variant":"split","image":{"alt":"Coinmart Milkshake illustratie","height":640,"loading":"lazy","max_height":640,"max_width":640,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Header%20Image%20Coinmart.png","width":640},"labels":[{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"/creatie-campagnes#creatieve-concepten","type":"EXTERNAL"}},"text":"Creatieve concepten"}],"module_id":183335801443,"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"https://campaigns.endeavour.nl/cases","href_with_scheme":"https://campaigns.endeavour.nl/cases","type":null},"user_generated_content":false},"small_link_text":"Alle cases","title":"Een creatief concept waar je je vingers bij aflikt"},"child_css":{},"css":{},"id":"Hero","label":null,"module_id":183335801443,"name":"Hero","order":17,"smart_type":null,"styles":{},"type":"module"},"Image_caption_1":{"body":{"description":"","image":{"alt":"Coinmart advertentie","height":1798,"loading":"lazy","max_height":1269.774011299435,"max_width":2000,"size_type":"auto_custom_max","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Coinmart1.jpg","width":2832},"module_id":183911184760},"child_css":{},"css":{},"id":"Image_caption_1","label":null,"module_id":183911184760,"name":"Image_caption_1","order":21,"smart_type":null,"styles":{},"type":"module"},"Quote_1":{"body":{"module_id":183335801461,"text":"Hoe val je op in een sterk concurrerende markt?"},"child_css":{},"css":{},"id":"Quote_1","label":null,"module_id":183335801461,"name":"Quote_1","order":20,"smart_type":null,"styles":{},"type":"module"},"Quote_2":{"body":{"module_id":183335801461,"text":"De resultaten overtroffen ook onze verwachtingen. "},"child_css":{},"css":{},"id":"Quote_2","label":null,"module_id":183335801461,"name":"Quote_2","order":35,"smart_type":null,"styles":{},"type":"module"},"Stats_1":{"body":{"description":"merkbekendheid","module_id":183335801466,"value":"+5%"},"child_css":{},"css":{},"id":"Stats_1","label":null,"module_id":183335801466,"name":"Stats_1","order":25,"smart_type":null,"styles":{},"type":"module"},"Stats_2":{"body":{"description":"merkgebonden zoekopdrachten","module_id":183335801466,"value":"+132%"},"child_css":{},"css":{},"id":"Stats_2","label":null,"module_id":183335801466,"name":"Stats_2","order":26,"smart_type":null,"styles":{},"type":"module"},"Stats_3":{"body":{"description":"nieuwe betaalde accounts","module_id":183335801466,"value":"+30%"},"child_css":{},"css":{},"id":"Stats_3","label":null,"module_id":183335801466,"name":"Stats_3","order":28,"smart_type":null,"styles":{},"type":"module"},"Stats_4":{"body":{"description":"rechtstreeks verkeer naar de website","module_id":183335801466,"value":"+77%"},"child_css":{},"css":{},"id":"Stats_4","label":null,"module_id":183335801466,"name":"Stats_4","order":29,"smart_type":null,"styles":{},"type":"module"},"Stats_title":{"body":{"html":"
!{"ab":false,"abStatus":null,"abTestId":null,"abVariation":false,"abVariationAutomated":false,"absoluteUrl":"https://endeavour.nl/cases/coinmart-creatieve-concepten","afterPostBody":null,"aifeatures":null,"allowedSlugConflict":false,"analytics":null,"analyticsPageId":"186110776687","analyticsPageType":"blog-post","approvalStatus":null,"archived":false,"archivedAt":0,"archivedInDashboard":false,"areCommentsAllowed":true,"attachedStylesheets":[],"audienceAccess":"PUBLIC","author":null,"authorName":null,"authorUsername":null,"blogAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1740144165688,"deletedAt":0,"displayName":"Frederike Bosman","email":null,"facebook":"","fullName":"Frederike Bosman","gravatarUrl":null,"hasSocialProfiles":false,"id":186434642747,"label":"Frederike Bosman","language":"nl-nl","linkedin":"","name":"Frederike Bosman","portalId":8736211,"slug":"frederike-bosman","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1740144165688,"userId":null,"username":null,"website":""},"blogAuthorId":186434642747,"blogPostAuthor":{"avatar":"","bio":"","cdnPurgeEmbargoTime":null,"cosObjectType":"BLOG_AUTHOR","created":1740144165688,"deletedAt":0,"displayName":"Frederike Bosman","email":null,"facebook":"","fullName":"Frederike Bosman","gravatarUrl":null,"hasSocialProfiles":false,"id":186434642747,"label":"Frederike Bosman","language":"nl-nl","linkedin":"","name":"Frederike Bosman","portalId":8736211,"slug":"frederike-bosman","translatedFromId":null,"translations":{},"twitter":"","twitterUsername":"","updated":1740144165688,"userId":null,"username":null,"website":""},"blogPostScheduleTaskUid":null,"blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"blogPublishInstantEmailTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blueprintTypeId":0,"businessUnitId":null,"campaign":null,"campaignName":null,"campaignUtm":null,"category":3,"categoryId":3,"cdnPurgeEmbargoTime":null,"checkPostLevelAudienceAccessFirst":true,"clonedFrom":null,"composeBody":null,"compositionId":0,"contentAccessRuleIds":[],"contentAccessRuleTypes":[],"contentGroup":184046408737,"contentGroupId":184046408737,"contentTypeCategory":3,"contentTypeCategoryId":3,"contentTypeId":null,"created":1739454184782,"createdByAgent":null,"createdById":71527336,"createdTime":1739454184782,"crmObjectId":null,"css":{},"cssText":"","ctaClicks":null,"ctaViews":null,"currentState":"PUBLISHED","currentlyPublished":true,"deletedAt":0,"deletedBy":null,"deletedByEmail":null,"deletedById":null,"domain":"","dynamicPageDataSourceId":null,"dynamicPageDataSourceType":null,"dynamicPageHubDbTableId":null,"enableDomainStylesheets":null,"enableGoogleAmpOutputOverride":false,"enableLayoutStylesheets":null,"errors":[],"featuredImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20Coinmart-2.jpg","featuredImageAltText":"CoinMart","featuredImageHeight":1280,"featuredImageLength":0,"featuredImageWidth":1280,"flexAreas":{},"folderId":null,"footerHtml":null,"freezeDate":1740405270000,"generateJsonLdEnabledOverride":true,"hasContentAccessRules":false,"hasUserChanges":true,"headHtml":null,"header":null,"htmlTitle":"Een creatief concept waar je je vingers bij aflikt","id":186110776687,"includeDefaultCustomCss":null,"isCaptchaRequired":true,"isCrawlableByBots":false,"isDraft":false,"isInstanceLayoutPage":false,"isInstantEmailEnabled":false,"isPublished":true,"isSocialPublishingEnabled":false,"keywords":[],"label":"Een creatief concept waar je je vingers bij aflikt","language":"nl-nl","lastEditSessionId":null,"lastEditUpdateId":null,"layoutSections":{},"legacyBlogTabid":null,"legacyId":null,"legacyPostGuid":null,"linkRelCanonicalUrl":"","listTemplate":"","liveDomain":"endeavour.nl","mab":false,"mabExperimentId":null,"mabMaster":false,"mabVariant":false,"meta":{"use_featured_image":true,"enable_google_amp_output_override":false,"generate_json_ld_enabled":true,"composition_id":0,"is_crawlable_by_bots":false,"public_access_rules":[],"public_access_rules_enabled":false,"html_title":"Een creatief concept waar je je vingers bij aflikt","rss_summary":null,"tag_ids":[186522679599],"topic_ids":[186522679599],"post_body":null,"post_summary":null,"blog_post_schedule_task_uid":null,"blog_publish_to_social_media_task":"DONE_NOT_SENT","blog_publish_instant_email_task_uid":null,"blog_publish_instant_email_campaign_id":null,"blog_publish_instant_email_retry_count":null,"rss_body":null,"keywords":[],"published_at":1740730911613,"enable_layout_stylesheets":null,"tweet":null,"tweet_at":null,"campaign_name":null,"campaign_utm":null,"meta_keywords":null,"meta_description":"CoinMart valt op met een creatieve crypto-campagne en verhoogt hun merkbekendheid en websiteverkeer aanzienlijk door unieke marketingstrategieën.","tweet_immediately":false,"publish_immediately":true,"security_state":"NONE","scheduled_update_date":0,"placement_guids":[],"property_for_dynamic_page_title":null,"property_for_dynamic_page_slug":null,"property_for_dynamic_page_meta_description":null,"property_for_dynamic_page_featured_image":null,"property_for_dynamic_page_canonical_url":null,"preview_image_src":null,"legacy_blog_tabid":null,"legacy_post_guid":null,"performable_variation_letter":null,"style_override_id":null,"has_user_changes":true,"css":{},"css_text":"","unpublished_at":0,"published_by_id":71527336,"allowed_slug_conflict":false,"ai_features":null,"link_rel_canonical_url":"","page_redirected":false,"page_expiry_enabled":null,"page_expiry_date":null,"page_expiry_redirect_id":null,"page_expiry_redirect_url":null,"deleted_by_id":null,"deleted_by":null,"state_when_deleted":null,"cloned_from":null,"staged_from":null,"personas":[],"compose_body":null,"featured_image":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20Coinmart-2.jpg","featured_image_alt_text":"CoinMart","featured_image_width":1280,"featured_image_height":1280,"publish_timezone_offset":null,"theme_settings_values":null,"layout_sections":{},"past_mab_experiment_ids":[],"password":null,"header":null,"head_html":null,"footer_html":null,"attached_stylesheets":[],"enable_domain_stylesheets":null,"include_default_custom_css":null,"last_edit_session_id":null,"last_edit_update_id":null,"created_by_agent":null},"metaDescription":"CoinMart valt op met een creatieve crypto-campagne en verhoogt hun merkbekendheid en websiteverkeer aanzienlijk door unieke marketingstrategieën.","metaKeywords":null,"name":"Een creatief concept waar je je vingers bij aflikt","nextPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20%287%29-1.jpg","nextPostFeaturedImageAltText":"ActiVite","nextPostName":"Doe maar twee nieuwe websites","nextPostSlug":"cases/activite-e-commerce","pageExpiryDate":null,"pageExpiryEnabled":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"pageRedirected":false,"pageTitle":"Een creatief concept waar je je vingers bij aflikt","parentBlog":{"absoluteUrl":"https://endeavour.nl/cases","allowComments":true,"ampBodyColor":"#404040","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampCustomCss":"","ampHeaderBackgroundColor":"#ffffff","ampHeaderColor":"#1e1e1e","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampLinkColor":"#416bb3","ampLogoAlt":"","ampLogoHeight":0,"ampLogoSrc":"","ampLogoWidth":0,"analyticsPageId":184046408737,"attachedStylesheets":[],"audienceAccess":"PUBLIC","businessUnitId":null,"captchaAfterDays":7,"captchaAlways":false,"categoryId":3,"cdnPurgeEmbargoTime":null,"closeCommentsOlder":0,"commentDateFormat":"medium","commentFormGuid":"bae70553-d3ba-4425-97d8-ded04258b235","commentMaxThreadDepth":1,"commentModeration":false,"commentNotificationEmails":[],"commentShouldCreateContact":false,"commentVerificationText":"","cosObjectType":"BLOG","created":1734537769469,"createdDateTime":1734537769469,"dailyNotificationEmailId":null,"dateFormattingLanguage":null,"defaultGroupStyleId":"","defaultNotificationFromName":"","defaultNotificationReplyTo":"","deletedAt":0,"description":"Cases","domain":"","domainWhenPublished":"endeavour.nl","emailApiSubscriptionId":null,"enableGoogleAmpOutput":true,"enableSocialAutoPublishing":false,"generateJsonLdEnabled":true,"header":null,"htmlFooter":"","htmlFooterIsShared":true,"htmlHead":"","htmlHeadIsShared":true,"htmlKeywords":[],"htmlTitle":"Cases","id":184046408737,"ilsSubscriptionListsByType":{},"instantNotificationEmailId":null,"itemLayoutId":null,"itemTemplateIsShared":false,"itemTemplatePath":"easy-blocks-endeavour/templates/blog-post-case-details.html","label":"Cases","language":"nl-nl","legacyGuid":null,"legacyModuleId":null,"legacyTabId":null,"listingLayoutId":null,"listingPageId":184046408738,"listingTemplatePath":"","liveDomain":"endeavour.nl","monthFilterFormat":"MMMM yyyy","monthlyNotificationEmailId":null,"name":"Cases","parentBlogUpdateTaskId":null,"portalId":8736211,"postHtmlFooter":"","postHtmlHead":"","postsPerListingPage":7,"postsPerRssFeed":10,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publicTitle":"Cases","publishDateFormat":"medium","resolvedDomain":"endeavour.nl","rootUrl":"https://endeavour.nl/cases","rssCustomFeed":null,"rssDescription":null,"rssItemFooter":null,"rssItemHeader":null,"settingsOverrides":{"itemLayoutId":false,"itemTemplatePath":false,"itemTemplateIsShared":false,"listingLayoutId":false,"listingTemplatePath":false,"postsPerListingPage":false,"showSummaryInListing":false,"useFeaturedImageInSummary":false,"htmlHead":false,"postHtmlHead":false,"htmlHeadIsShared":false,"htmlFooter":false,"listingPageHtmlFooter":false,"postHtmlFooter":false,"htmlFooterIsShared":false,"attachedStylesheets":false,"postsPerRssFeed":false,"showSummaryInRss":false,"showSummaryInEmails":false,"showSummariesInEmails":false,"allowComments":false,"commentShouldCreateContact":false,"commentModeration":false,"closeCommentsOlder":false,"commentNotificationEmails":false,"commentMaxThreadDepth":false,"commentVerificationText":false,"socialAccountTwitter":false,"showSocialLinkTwitter":false,"showSocialLinkLinkedin":false,"showSocialLinkFacebook":false,"enableGoogleAmpOutput":false,"ampLogoSrc":false,"ampLogoHeight":false,"ampLogoWidth":false,"ampLogoAlt":false,"ampHeaderFont":false,"ampHeaderFontSize":false,"ampHeaderColor":false,"ampHeaderBackgroundColor":false,"ampBodyFont":false,"ampBodyFontSize":false,"ampBodyColor":false,"ampLinkColor":false,"generateJsonLdEnabled":false},"showSocialLinkFacebook":true,"showSocialLinkLinkedin":true,"showSocialLinkTwitter":true,"showSummaryInEmails":true,"showSummaryInListing":true,"showSummaryInRss":true,"siteId":null,"slug":"cases","socialAccountTwitter":"","state":null,"subscriptionContactsProperty":null,"subscriptionEmailType":null,"subscriptionFormGuid":null,"subscriptionListsByType":{},"title":null,"translatedFromId":null,"translations":{"en":{"absoluteUrl":"https://endeavour.nl/en/cases-1","id":185174837871,"language":"en","masterId":184046408737,"name":"Cases","publicAccessRules":[],"publicAccessRulesEnabled":false,"slug":"en/cases-1"}},"updated":1740587785743,"updatedDateTime":1740587785743,"urlBase":"endeavour.nl/cases","urlSegments":{"all":"all","archive":"archive","author":"author","page":"page","tag":"tag"},"useFeaturedImageInSummary":true,"usesDefaultTemplate":false,"weeklyNotificationEmailId":null},"password":null,"pastMabExperimentIds":[],"performableGuid":null,"performableVariationLetter":null,"personas":[],"placementGuids":[],"portableKey":null,"portalId":8736211,"position":null,"postBody":null,"postBodyRss":"","postEmailContent":"","postFeaturedImageIfEnabled":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20Coinmart-2.jpg","postListContent":"","postListSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20Coinmart-2.jpg","postRssContent":"","postRssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20Coinmart-2.jpg","postSummary":null,"postSummaryRss":"","postTemplate":"easy-blocks-endeavour/templates/blog-post-case-details.html","previewImageSrc":null,"previewKey":"VahxUvpA","previousPostFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20%286%29-1.jpg","previousPostFeaturedImageAltText":"IMAGE Skincare","previousPostName":"Naadloos over op Shopify","previousPostSlug":"cases/image-skincare-e-commerce","processingStatus":"PUBLISHED","propertyForDynamicPageCanonicalUrl":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageTitle":null,"publicAccessRules":[],"publicAccessRulesEnabled":false,"publishDate":1740405270000,"publishDateLocalTime":1740405270000,"publishDateLocalized":{"date":1740405270000,"format":"medium","language":null},"publishImmediately":true,"publishTimezoneOffset":null,"publishedAt":1740730911613,"publishedByEmail":null,"publishedById":71527336,"publishedByName":null,"publishedUrl":"https://endeavour.nl/cases/coinmart-creatieve-concepten","resolvedDomain":"endeavour.nl","resolvedLanguage":null,"rssBody":null,"rssSummary":null,"rssSummaryFeaturedImage":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Overzichtspagina%20Image%20Coinmart-2.jpg","scheduledUpdateDate":0,"screenshotPreviewTakenAt":1740730912239,"screenshotPreviewUrl":"https://cdn1.hubspot.net/hubshotv3/prod/e/0/1aae6d6a-95e7-48d2-8a07-c8dd88567c3f.png","sections":{},"securityState":"NONE","siteId":null,"slug":"cases/coinmart-creatieve-concepten","stagedFrom":null,"state":"PUBLISHED","stateWhenDeleted":null,"structuredContentPageType":null,"structuredContentType":null,"styleOverrideId":null,"subcategory":"normal_blog_post","syncedWithBlogRoot":true,"tagIds":[186522679599],"tagList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1740388277066,"deletedAt":0,"description":"","id":186522679599,"label":"Creatieve concepten","language":"nl-nl","name":"Creatieve concepten","portalId":8736211,"slug":"creatieve-concepten","translatedFromId":null,"translations":{},"updated":1740388277066}],"tagNames":["Creatieve concepten"],"teamPerms":[],"templatePath":"","templatePathForRender":"easy-blocks-endeavour/templates/blog-post-case-details.html","textToAudioFileId":null,"textToAudioGenerationRequestId":null,"themePath":null,"themeSettingsValues":null,"title":"Een creatief concept waar je je vingers bij aflikt","tmsId":null,"topicIds":[186522679599],"topicList":[{"categoryId":3,"cdnPurgeEmbargoTime":null,"contentIds":[],"cosObjectType":"TAG","created":1740388277066,"deletedAt":0,"description":"","id":186522679599,"label":"Creatieve concepten","language":"nl-nl","name":"Creatieve concepten","portalId":8736211,"slug":"creatieve-concepten","translatedFromId":null,"translations":{},"updated":1740388277066}],"topicNames":["Creatieve concepten"],"topics":[186522679599],"translatedContent":{},"translatedFromId":null,"translations":{},"tweet":null,"tweetAt":null,"tweetImmediately":false,"unpublishedAt":0,"updated":1740730911616,"updatedById":71527336,"upsizeFeaturedImage":false,"url":"https://endeavour.nl/cases/coinmart-creatieve-concepten","useFeaturedImage":true,"userPerms":[],"views":0,"visibleToAll":null,"widgetContainers":{},"widgetcontainers":{},"widgets":{"CTA_1":{"body":{"button_link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"/creatie-campagnes#creatieve-concepten","type":"EXTERNAL"}},"button_text":"Kom maar op","module_id":183424271956,"title":"Ook behoefte aan creatieve concepten?"},"child_css":{},"css":{},"id":"CTA_1","label":null,"module_id":183424271956,"name":"CTA_1","order":37,"smart_type":null,"styles":{},"type":"module"},"Hero":{"body":{"description":"Je wordt tegenwoordig doodgegooid met advertenties voor cryptohandelplatforms. De meeste dragen allemaal dezelfde boodschap uit en zijn nauwelijks van elkaar te onderscheiden. CoinMart is een nieuwe, maar ambitieuze crypto service provider die ‘amateur’-handelaren helpt met investeren. En met die ambitieuze houding hadden zij een duidelijk doel voor ogen: opvallen en een doelgroep aanspreken die jong en avontuurlijk is.","header_variant":"split","image":{"alt":"Coinmart Milkshake illustratie","height":640,"loading":"lazy","max_height":640,"max_width":640,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Header%20Image%20Coinmart.png","width":640},"labels":[{"link":{"no_follow":false,"open_in_new_tab":false,"url":{"content_id":null,"href":"/creatie-campagnes#creatieve-concepten","type":"EXTERNAL"}},"text":"Creatieve concepten"}],"module_id":183335801443,"small_link":{"no_follow":false,"open_in_new_tab":false,"rel":"","sponsored":false,"url":{"content_id":null,"href":"https://campaigns.endeavour.nl/cases","href_with_scheme":"https://campaigns.endeavour.nl/cases","type":null},"user_generated_content":false},"small_link_text":"Alle cases","title":"Een creatief concept waar je je vingers bij aflikt"},"child_css":{},"css":{},"id":"Hero","label":null,"module_id":183335801443,"name":"Hero","order":17,"smart_type":null,"styles":{},"type":"module"},"Image_caption_1":{"body":{"description":"","image":{"alt":"Coinmart advertentie","height":1798,"loading":"lazy","max_height":1269.774011299435,"max_width":2000,"size_type":"auto_custom_max","src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Coinmart1.jpg","width":2832},"module_id":183911184760},"child_css":{},"css":{},"id":"Image_caption_1","label":null,"module_id":183911184760,"name":"Image_caption_1","order":21,"smart_type":null,"styles":{},"type":"module"},"Quote_1":{"body":{"module_id":183335801461,"text":"Hoe val je op in een sterk concurrerende markt?"},"child_css":{},"css":{},"id":"Quote_1","label":null,"module_id":183335801461,"name":"Quote_1","order":20,"smart_type":null,"styles":{},"type":"module"},"Quote_2":{"body":{"module_id":183335801461,"text":"De resultaten overtroffen ook onze verwachtingen. "},"child_css":{},"css":{},"id":"Quote_2","label":null,"module_id":183335801461,"name":"Quote_2","order":35,"smart_type":null,"styles":{},"type":"module"},"Stats_1":{"body":{"description":"merkbekendheid","module_id":183335801466,"value":"+5%"},"child_css":{},"css":{},"id":"Stats_1","label":null,"module_id":183335801466,"name":"Stats_1","order":25,"smart_type":null,"styles":{},"type":"module"},"Stats_2":{"body":{"description":"merkgebonden zoekopdrachten","module_id":183335801466,"value":"+132%"},"child_css":{},"css":{},"id":"Stats_2","label":null,"module_id":183335801466,"name":"Stats_2","order":26,"smart_type":null,"styles":{},"type":"module"},"Stats_3":{"body":{"description":"nieuwe betaalde accounts","module_id":183335801466,"value":"+30%"},"child_css":{},"css":{},"id":"Stats_3","label":null,"module_id":183335801466,"name":"Stats_3","order":28,"smart_type":null,"styles":{},"type":"module"},"Stats_4":{"body":{"description":"rechtstreeks verkeer naar de website","module_id":183335801466,"value":"+77%"},"child_css":{},"css":{},"id":"Stats_4","label":null,"module_id":183335801466,"name":"Stats_4","order":29,"smart_type":null,"styles":{},"type":"module"},"Stats_title":{"body":{"html":"
het resultaat
","module_id":1155639},"child_css":{},"css":{},"id":"Stats_title","label":null,"module_id":1155639,"name":"Stats_title","order":23,"smart_type":null,"styles":{},"type":"module"},"Text_1":{"body":{"html":"de uitdaging
\nAls je een nieuwe speler bent op een markt waar de concurrentie moordend is, hoe ga je dan opvallen? En niet alleen dat; hoe blijf je lang genoeg tussen de oren zitten dat je doelgroep actief naar jouw website gaat zoeken?
","module_id":1155639},"child_css":{},"css":{},"id":"Text_1","label":null,"module_id":1155639,"name":"Text_1","order":19,"smart_type":null,"styles":{},"type":"module"},"Text_2":{"body":{"html":"de aanpak
\nNa een uitgebreide briefing begon ‘Het Grote Nadenken’; een belangrijk onderdeel in het leven van iedere creative. Hoe maak je een financieel product ‘sexy’? Hoe val je als nieuweling op in een markt die overloopt van gretige concurrentie? Het idee kwam toen onze creative director het nummer ‘Milkshake’ van Kelis op de radio hoorde. Een suikerzoete mix van aardbeienmilkshake en blinkende gouden cryptomunten en ‘The sweet taste of crypto’ was geboren! We zetten de campagne breed uit. Niet alleen met paid advertenties en organic search campaigns, maar ook met radiospotjes, billboards langs de snelweg en digitale buitenreclame.
","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":32,"smart_type":null,"styles":{},"type":"module"},"Text_3":{"body":{"html":"hier zijn we trots op
\nDe klant was uiteraard in de zevende hemel, maar de resultaten overtroffen ook onze verwachtingen. Door buiten de platgetreden paden te gaan, lukte het ons om het publiek wakker te schudden. Om op te vallen, de interesse te wekken én vast te houden. Als je bedenkt dat de gemiddelde persoon elke dag duizenden marketinguitingen tegenkomt, is dat een uitzonderlijke prestatie.
","module_id":1155639},"child_css":{},"css":{},"id":"Text_3","label":null,"module_id":1155639,"name":"Text_3","order":34,"smart_type":null,"styles":{},"type":"module"},"show_image_caption_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_caption_2","name":"show_image_caption_2","order":12,"smart_type":null,"styles":{},"type":"boolean"},"show_testimonials":{"body":{"value":false},"child_css":{},"css":{},"id":"show_testimonials","name":"show_testimonials","order":15,"smart_type":null,"styles":{},"type":"boolean"}}}!
Een creatief concept waar je je vingers bij aflikt
CoinMart
Je wordt tegenwoordig doodgegooid met advertenties voor cryptohandelplatforms. De meeste dragen allemaal dezelfde boodschap uit en zijn nauwelijks van elkaar te onderscheiden. CoinMart is een nieuwe, maar ambitieuze crypto service provider die ‘amateur’-handelaren helpt met investeren. En met die ambitieuze houding hadden zij een duidelijk doel voor ogen: opvallen en een doelgroep aanspreken die jong en avontuurlijk is.
de uitdaging
Als je een nieuwe speler bent op een markt waar de concurrentie moordend is, hoe ga je dan opvallen? En niet alleen dat; hoe blijf je lang genoeg tussen de oren zitten dat je doelgroep actief naar jouw website gaat zoeken?
Hoe val je op in een sterk concurrerende markt?
het resultaat
+5%
merkbekendheid
+132%
merkgebonden zoekopdrachten
+30%
nieuwe betaalde accounts
+77%
rechtstreeks verkeer naar de website
de aanpak
Na een uitgebreide briefing begon ‘Het Grote Nadenken’; een belangrijk onderdeel in het leven van iedere creative. Hoe maak je een financieel product ‘sexy’? Hoe val je als nieuweling op in een markt die overloopt van gretige concurrentie? Het idee kwam toen onze creative director het nummer ‘Milkshake’ van Kelis op de radio hoorde. Een suikerzoete mix van aardbeienmilkshake en blinkende gouden cryptomunten en ‘The sweet taste of crypto’ was geboren! We zetten de campagne breed uit. Niet alleen met paid advertenties en organic search campaigns, maar ook met radiospotjes, billboards langs de snelweg en digitale buitenreclame.
hier zijn we trots op
De klant was uiteraard in de zevende hemel, maar de resultaten overtroffen ook onze verwachtingen. Door buiten de platgetreden paden te gaan, lukte het ons om het publiek wakker te schudden. Om op te vallen, de interesse te wekken én vast te houden. Als je bedenkt dat de gemiddelde persoon elke dag duizenden marketinguitingen tegenkomt, is dat een uitzonderlijke prestatie.
De resultaten overtroffen ook onze verwachtingen.
Ook behoefte aan creatieve concepten?
