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Standaardisatie

\n

Met de implementatie kon Modern Dental Europe processen en werkwijzen direct in negen Europese landen standaardiseren. HubSpot maakt het mogelijk veel handmatige taken te automatiseren, zoals het versturen van brochures of prijslijsten naar aanvragers en het automatisch genereren van gesegmenteerde follow-uplijsten na een online webinar.

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De uitdaging

\n

Modern Dental Europe tegen een aantal belangrijke uitdagingen aan:

\n

\n
• Communicatie tussen de verschillende landen was niet consistent
\n
• Beperkte grip op de customer journey
\n
• \n

  Data uit de verschillende regio’s was moeilijk te consolideren en te analyseren

  \n
\n
• Geen centrale opslag van marketing assets
\n
• Sales- en marketingacties werden niet gestructureerd genoteerd, waardoor meetbaarheid ontbrak
\n

\n

Daarnaast hanteerde elk land een eigen werkwijze, wat een uniforme aanpak in de weg stond.

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Title

\n

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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Solide basis

\n

Modern Dental Europe heeft nu een solide basis voor het verder ontwikkelen en optimaliseren van hun marketing- en sales inspanningen. De samenwerking tussen Modern Dental Europe en Endeavour is een schoolvoorbeeld van het optimaliseren van de operationele efficiëntie. Daarbij is Modern Dental Europe in staat om een consistente klantervaring te bieden in een internationale context.

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