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Met name op het gebied van kennis. Ik weet aardig wat van HubSpot, maar de kennis van Endeavour is veel groter.”"},"child_css":{},"css":{},"id":"Quote_1","label":null,"module_id":183335801461,"name":"Quote_1","order":20,"smart_type":null,"styles":{},"type":"module"},"Quote_2":{"body":{"module_id":183335801461,"text":"Bij de audit hadden we niet verwacht dat die zo diepgaand zou zijn. Endeavour is concreet en weet van aanpakken. Stap voor stap alles aanpassen. En hop weer beter maken.”"},"child_css":{},"css":{},"deleted_at":1743078167220,"id":"Quote_2","label":null,"module_id":183335801461,"name":"Quote_2","order":37,"smart_type":null,"styles":{},"type":"module"},"Stats_title":{"body":{"html":"
Expatfile & Endeavour
\nOm te achterhalen wat voor vlees we in de kuip hadden, deden we eerst een grondige audit van het account. De audit zorgde voor gedetailleerde inzichten en praktische oplossingen die konden gaan dienen als motor voor groei. Dit destilleerden we tot een project met concrete to do’s. Klaar om afgevinkt te worden.
","module_id":1155639},"child_css":{},"css":{},"deleted_at":1743078167220,"id":"Stats_title","label":null,"module_id":1155639,"name":"Stats_title","order":23,"smart_type":null,"styles":{},"type":"module"},"Testimonials":{"body":{"module_id":183365917450,"slides":[{"author":"Remko Kooimans","author_image":{"alt":"Remko","height":306,"max_height":306,"max_width":306,"src":"https://8736211.fs1.hubspotusercontent-na1.net/hubfs/8736211/Remko.jpeg","width":306},"role":"Digital Marketing Specialist","text":"Bij de audit hadden we niet verwacht dat die zo diepgaand zou zijn. Endeavour is concreet en weet van aanpakken. Stap voor stap alles aanpassen. En hop weer beter maken.”","title":"What people say"}]},"child_css":{},"css":{},"id":"Testimonials","label":null,"module_id":183365917450,"name":"Testimonials","order":25,"smart_type":null,"styles":{},"type":"module"},"Text_1":{"body":{"html":"way to go
\nExpatfile maakte al gebruik van HubSpot als CRM en had een goede start, maar miste nog finesse en haalde niet alles uit de applicatie.
\nHier liepen ze tegenaan:
\n- \n
- Veel handmatig werk om data inzichtelijk te maken \n
- Weinig schaalbaarheid en meetbaarheid van interne processen \n
- Weinig structuur binnen geautomatiseerde e-mail flows \n
- Weinig grip op het optimaliseren van de Customer Journey \n
- Veel ambitie, maar waar te beginnen? \n
Maatwerk customer journey
\nWe ontwierpen een op maat gemaakte customer journey om overzicht en structuur te creëren. Elke touchpoint, tot aan de e-mail toe, verwerkten we in de journey. In samenwerking met Expatfile analyseerden we de prestaties van lopende marketingacties en ontdekten we kansen voor verbetering: van flows voor inactieve contacten tot geautomatiseerde retargeting.
\nWe richtten ons op marketingacties die nu ondermaats presteerden, maar cruciaal waren in de journey en snel de conversie konden verhogen. Bijvoorbeeld door drop-off-e-mails dichter bij het betalingsmoment te plaatsen of de timing van de welkomstmail te optimaliseren om abonnees vast te houden. Door A/B-tests in e-mails uit te voeren, realiseerden we verbeteringen op basis van data.
\n\n
Every day 1% better
\nVeel organisaties weten dat hun e-mailmarketing beter kan, maar een startpunt vinden blijft giswerk. De uitgewerkte blueprint bood Expatfile houvast om te bepalen welke campagnes wanneer nodig waren voor een succesvolle uitrol.
\nMet duizenden gebruikers wereldwijd telt elke procent retentie en conversie mee.
","module_id":1155639},"child_css":{},"css":{},"id":"Text_2","label":null,"module_id":1155639,"name":"Text_2","order":23,"smart_type":null,"styles":{},"type":"module"},"Text_3":{"body":{"html":"Every day 1% better
\nDe meeste organisaties weten dat de e-mailmarketing beter kan, maar waar ze moeten starten is vaak een gok. Onze uitgewerkte blueprint voor Expatfile gaf houvast voor welke campagnes wanneer nodig zijn voor een succesvolle uitrol.
\nExpatfile heeft duizenden gebruikers over de hele wereld dus iedere procent in retentie en conversie telt.
","module_id":1155639},"child_css":{},"css":{},"deleted_at":1743078167220,"id":"Text_3","label":null,"module_id":1155639,"name":"Text_3","order":36,"smart_type":null,"styles":{},"type":"module"},"show_image_caption_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_image_caption_2","name":"show_image_caption_2","order":12,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_1":{"body":{"value":false},"child_css":{},"css":{},"id":"show_stats_1","name":"show_stats_1","order":8,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_stats_2","name":"show_stats_2","order":9,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_3":{"body":{"value":false},"child_css":{},"css":{},"id":"show_stats_3","name":"show_stats_3","order":10,"smart_type":null,"styles":{},"type":"boolean"},"show_stats_4":{"body":{"value":false},"child_css":{},"css":{},"id":"show_stats_4","name":"show_stats_4","order":11,"smart_type":null,"styles":{},"type":"boolean"},"show_text_quote_2":{"body":{"value":false},"child_css":{},"css":{},"id":"show_text_quote_2","name":"show_text_quote_2","order":16,"smart_type":null,"styles":{},"type":"boolean"}}}!Hoe HubSpot de groei van Expatfile stimuleert
Expatfile opereert als ambitieuze scale-up in de markt van internationale belastingaangiftesoftware. Amerikaanse expats wereldwijd doen hun jaarlijkse belastingaangifte in slechts tien minuten met de software. Voor 2023 stelde het bedrijf ambitieuze doelen: de omzet moest binnen een jaar verdubbelen, bij voorkeur nog sneller. Voordat die doelen gerealiseerd worden, leg je eerst een structuur vast. Op die manier maak je processen schaalbaar en meetbaar.
way to go
Expatfile maakte al gebruik van HubSpot als CRM en had een goede start, maar miste nog finesse en haalde niet alles uit de applicatie.
Hier liepen ze tegenaan:
- Veel handmatig werk om data inzichtelijk te maken
- Weinig schaalbaarheid en meetbaarheid van interne processen
- Weinig structuur binnen geautomatiseerde e-mail flows
- Weinig grip op het optimaliseren van de Customer Journey
- Veel ambitie, maar waar te beginnen?

Maatwerk customer journey
We ontwierpen een op maat gemaakte customer journey om overzicht en structuur te creëren. Elke touchpoint, tot aan de e-mail toe, verwerkten we in de journey. In samenwerking met Expatfile analyseerden we de prestaties van lopende marketingacties en ontdekten we kansen voor verbetering: van flows voor inactieve contacten tot geautomatiseerde retargeting.
We richtten ons op marketingacties die nu ondermaats presteerden, maar cruciaal waren in de journey en snel de conversie konden verhogen. Bijvoorbeeld door drop-off-e-mails dichter bij het betalingsmoment te plaatsen of de timing van de welkomstmail te optimaliseren om abonnees vast te houden. Door A/B-tests in e-mails uit te voeren, realiseerden we verbeteringen op basis van data.
Every day 1% better
Veel organisaties weten dat hun e-mailmarketing beter kan, maar een startpunt vinden blijft giswerk. De uitgewerkte blueprint bood Expatfile houvast om te bepalen welke campagnes wanneer nodig waren voor een succesvolle uitrol.
Met duizenden gebruikers wereldwijd telt elke procent retentie en conversie mee.
What people say
Bij de audit hadden we niet verwacht dat die zo diepgaand zou zijn. Endeavour is concreet en weet van aanpakken. Stap voor stap alles aanpassen. En hop weer beter maken.”
Remko Kooimans
Digital Marketing Specialist


Ook behoefte aan CRM automation?





