Inbound marketing

The standard in B2B lead generation

Many B2B organisations that want to grow, struggle with the same problem: the lack of qualitative leads. Inbound marketing helps you with this. The inbound strategy is all about connecting with the buying journey of your potential customer. As a trusted advisor, we answer the questions and uncertainties that potential customers have. This is how we help them buy.

From fleeting customers to long-term customer relationships

Inbound marketing is a strategy that focuses on getting leads interested, converting them and keeping them engaged until they are ready to be connected to sales. You do this by sharing valuable content, such as blogs, videos, white papers, e-mail, ads, and so on. For each phase in the customer journey, we determine what a prospect or existing customer needs in order to progress in his search for a solution to his problem. With the help of Marketing Automation, we facilitate a seamless customer journey.

How do I make sure my ads are shown to my target group?

Besides being able to set target groups for digital ads, you can also automatically buy relevant advertising space.

Content marketing

With good content you attract your target group, activate them or convert them. Content comes in all shapes and sizes, from video and blogs to podcasts. A content marketing strategy that revolves around your buyer personas is crucial if you want to be successful with inbound marketing.

Marketing Automation

By using Marketing Automation software, you are able to automatically share personalised content with your prospects and customers. By linking your online channels, such as your website, chat, social channels, e-mail and ads, you can measure all interactions in an integrated way and adjust where necessary.

Data

By enriching data and based on the digital body language of your prospect, a Marketing Automation application tells you when a lead is ready to be brought into contact with sales. This way, you help both yourself and your sales department to work more efficiently. And you improve the experience of your prospects and customers with your organisation.

Matthijs Van Schendelen

Founding Partner at Endeavour

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