Influencer marketing

The art of recognition

In recent years, influencers have become a regular item in the media mix. Do you want to reach your target audience? Then do so with authentic influencers. Their voice is a great way to get closer to your target audience and tell your brand story. Do you want to start with influencer marketing? Then this is the moment.

Your story through an influencer

Influencers are sources of inspiration for your target audience. From fitness gurus to series experts and from Dutch celebrities to critical thinkers, everyone follows an influencer. And that is exactly the great thing about working with influencers: they have engaged followers, who listen attentively and identify with him, her or them. To run a successful influencer campaign, you need to think about the right influencer, the content, the channel and the target group.

How do I use social media effectively to reach my target group?

With the right content, you can reach any target group on social media.

Types of influencers

There are many different types of influencers, with whom you can run different types of campaigns. Think of micro influencers, who have fewer followers, but often operate in a niche segment. Or "thought leaders", influencers who are used B2B to influence business customers.

The right campaign

A campaign can be short-lived, for example at the launch of a new product, or it can last for years, with your brand being brought to the attention by the influencer again and again. Which has become important in the digital age, with a reduced attention span and overload of stimuli.

Authenticity

What you should never lose sight of when running influencer campaigns is credibility. So make sure that your brand, your product, the influencer and the influencer's content, feel logical to your audience. Because then, and only then, will you get the results you're looking for. That's what we're here to help you do.

Matthijs Van Schendelen

Founding Partner at Endeavour

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