Content marketing

Content comes in all shapes and sizes, from video to blogs. All these types of content can be used to reach your target audience, to touch them and to achieve your business goals. A good content strategy is the basis. In a content strategy you determine what message you want to tell, which means are best suited and which channel is most suitable. This way, you work step by step towards content that achieves the objectives.


When people think of copywriting, they think of long texts that are hard to read. After all, who reads anymore? But copywriting is more than that. Think of texts under social media messages, news articles, blogs or whitepapers. All of these media are read, provided they are well written of course.

Influencer marketing

In recent years, influencers have become a regular item in the media mix. Do you want to reach your target audience? Then do so with authentic influencers. Their voice is a great way to get closer to your target audience and tell your brand story. Do you want to start with influencer marketing? Then this is the moment.

Social Media

Whether it's TikTok, Instagram or LinkedIn, almost every target audience can be found on social media. Between the updates from friends, family or colleagues, you yourself probably see content from companies pass by regularly. Social media is a good channel to reach, inspire or activate your target group.


On the street, at home or online, nothing draws our eyes more than moving images. Once you know that, you can't really leave video out of your marketing plan. But the power of video is not only in the movement, it is mainly in storytelling.

Matthijs Van Schendelen

Founding Partner at Endeavour

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