Building an app, webshop or website always starts with your target group and your objectives. The combination of these two provides the optimal structure for a new digital platform.
When you look at the customer journey of your target audience, you may come to the conclusion that you can make a lot of things easier for them with an app. Think of placing and tracking orders or a personal environment with a loyalty program. Besides functional purposes, it is also a great opportunity to surprise the target audience. Building an application therefore always starts with the target audience.
If you offer products online, you know better than anyone how difficult it can be to create a good online shopping experience. In addition to stock management, online payments and returns, you also want to offer customers a flawless shopping experience. That starts with your online shopping environment.
Every company has one, a website. It tells you what a company does, where it is located and how you can contact it. Yet no website is the same. Structure, style, use of colour, text, the variables are endless. So how do you build a good website?