Make it easy for your target group
When a website, app or e-commerce environment does not convert well, it may be due to the user friendliness of the tool. Maybe the order button is hard to find or the menu is not logically organized. If so, your visitors are dropping out and you're not selling as much as you could be. By looking at the UX, the user experience, and optimizing it, you make it easier for customers to convert.